Judge, 1934-03 · page 2 of 36
Judge — March 1934 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire**. It's a full-page advertisement for "Canadian Club" whiskey by Hiram Walker & Sons, with manufacturing locations in Walkerville, Ontario and Peoria, Illinois. The ad emphasizes the product's long history (founded 1858) and quality standards maintained over 75 years. The image shows a bottle of Canadian Club whiskey displayed alongside a glass and what appears to be decorative serving items. Text stresses that the company's principles of "quality and purity" remain unchanged, and references the "government's official stamp" as assurance of quality. There is no political cartoon or satire present on this page—it's straightforward commercial advertising typical of Judge magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ANADIAN CLUB,” happily, is one of those few products known the world XA founded this now vast business, he laid down hard- over for consistent, unvarying excel- lence. When Hiram Walker, in 1858, and-fast principles of quality and purity. Those principles have not been changed in 75 years. They are practiced faithfully today, in every process of distilling and leisurely mellowing “Canadian Club” —whose age is attested by the government's official stamp which seals the bottle. Those same prin- ciples are your assurance that any product bearing the name of Hiram Walker & Sons measures up to the high standards so evident in “Canadian Club.” WALKERVILLE, ONTARIO + + PEORIA, ILLINOIS comicbooks.com