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Judge, 1934-02 · page 4 of 36

Judge — February 1934 — page 4: what you’re looking at

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Judge — February 1934 — page 4: Judge, 1934-02

What you’re looking at

# Analysis of Judge Magazine Page This page is primarily **advertising with minimal editorial content**. The left side features a tobacco ad for Sir Walter Raleigh pipe tobacco, using the historical figure of Sir Walter Raleigh as a brand mascot. The accompanying cartoon depicts a couple discussing a pipe smoker, playing on the product's claim to be mild and fresh—typical mid-century tobacco marketing that emphasized masculine sophistication. The right side contains United Airlines advertising, promoting transcontinental overnight flights as a modern marvel. A small book review section by Ted Shane discusses recent publications but contains no discernible political satire. The page reflects **1930s-40s consumer culture** rather than political commentary, showcasing how Judge magazine balanced editorial content with revenue-generating advertisements.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Mabel, Charley seemed a good catch. To Mabel’s mother, Charley was just a good cough. She never could see him with that nose-assailing pipe and his halo (?) of gaspy smoke. Matel’s new hero is also a pipe smoker —but his pipe is well kept and his tobacco delightfully mild and fragrant. You've guessed the plot. It's Sir Walter Raleigh. A blend of mild Kentucky Burleys so cool and slow- burning that the boys have made it a national favorite in five short years. Kept fresh in gold foil. Try it; you've a pleasant experience ahead of you. Brown & Williamson Tobacco Corporation Louisville, Kentucky, Dept. R-42 Send for this FREE BOOKLET Its 1 5#—AND IT'S MILDER BOOKS (Continued from page 1) Take a peck into Alexander Laing’s “The Cadaver of Gideon Wyck.” It is a mystery and we mention it this far down so’s not to have it be entirely dimmed in the glorious gore that is Hammett, The quality of horror that auras its macabre slitherings in and out of cadaver vaults and among ghastly cuckoo doctors and abnormal characters makes it dangerous to read in a lonely house at midnight. And rather than have Basil Woon's “Incredible Land” dim in the reflected tarnish of the Donald Henderson Clarke opus aforementioned we'll bring it in here y enter- sound layout of nd phoney palms nd scene: This number is thorough ig and a generall: the madness and bunk and wonderful desert is Southern Califo and vicinity. times Mr. Woon leans a bit too heavily on statistics gathered by the Los An- geles Chamber of Commerce, and at times he hands out bayleaves to movie people who would look better in sprigs tain of raspberry but the rest is intelligent, nicely thought out baedecker, which ac- tually gets one long for a peep into the haunts of the Fox and the Thalberg. You won't believe this next piece of news but it’s true, so help me Deirdre— A writer with the handle of O'Faolain (try that one on your shilla lah) has written a book which is not all about how the Pan god O’Shaughnessey sleezed over the graying cliffs of O" halanland while the peelers lay in the banshees and moaned “O'Brien, O'Bri- en!” In fact it’s in plain United States and is more or less about some genera- tions of Irishers who weaned a black sheep wastrel who finally became a great Sinn Feiner. Can you imagine it? It’s no book to write home about but the relief it occasions makes it readable. We're now going to dash ourselves against our grain and give a dame a plug. (No we're not going to give any- one a horse, kiddies, we're going to praise a woman's work. “Give a dame a plug” is just a manner of book review- ing). It is a story by a writer new to us, Phyllis Paul, Wd the book is called “We Are the Spoiled.” The book has a genuinely intelligent premise, and a sharp inventive story to carry it out, it is exceedingly modern in conception and is written with lots of power and con- centration. In many ways, it marks a new era in the latter: it is so crowded in thought and intensity. Anyway, daddy is crowding himself against his moorings and is about to have to cast off. There were other books this month but these were the only ones this pair of glimpsers was able to trek over. —Tep SHane. MILES Travel from New York |to Salt Lake City x +x New York to Dallas or Chicago to California between sundown and sunrise. x World’s fastest multi-motor service + 2 pilots and stewardess. Economical fares sx +x tive radio... lighted airways... expert g staffs. Fares include tunches aloft. For schedules, tickets, call United Air Lines’ ticket offices, Hotel Porters, Travel Bureaus, Postal or Western Union. AIR EXPRESS - Phone Air Express Division, Railway Express Agency, Inc, Use Air Mail - it saves time. UNITED AIR LINES ‘Subsidiary of United Aircraft & Transport Corporation 60,000,000 MILES FLYING EXPERIENCE comicbooks.com