Judge — February 1934 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Terminal Cab Passengers Cannot Fail to Read the Twenty-Two Beautifully Colored Advertise- ments Contained in This Moving, Electrically Lighted, Vacuum Operated Device. Cards Change Every Seven Seconds. Advertisers’ Acceptance Two and a half years ago when we first put advertisements in the Terminal cabs, they were a novelty. They are an accepted fact today and more and more advertisers are appreciating the oppor- tunity of reaching the well-to-do people who ride in the taxicabs. Terminal cabs are carrying one million passengers a month. They have the private stand privilege at the Grand Central and Pennsylvania Terminals, at the ferries serving the West Shore, Lackawanna, Erie and Central Railroad of New Jersey, and at the steamship piers. Some of the advertisers who have used space in the past or are now using space in the Terminal cabs are: John Wanamaker Buick Motor Car Co. St. Regis Hotel Liberty Magazine Hotel Astor Zonite Boue Soeurs Canada Dry Ginger St. Moritz Hotel Ale, Inc. American Chicle Co. Cadillac-LaSalle Crouch & Fitzgerald White Rock Fownes Bros. & Co. Marlboro Cigarettes Charles of the Ritz American Airways Bankers Trust Forhan’s Toothpaste Scribner's Book Shop Hotel Marguery Balsams Hotel, New Hampshire Hotel Griswold, New London, Conn. Montmartre Hotel Pennsylvania Crillon Restaurant Beaux Arts Restaurant Waldorf-Astoria Inverurie Hotel, Bermuda College Inn Tomato Judge Magazine Golf Mlustrated Rockefeller Center Maplewood Club, New Hampshire McGovern’s Gymnasium Hotel Lincoln A great many plays in Grace Line C. C. Shayne Furs, Inc. Juice Cocktail the season. We have a unique method of advertising to our passengers,—by means of an electrically lighted, rotating device showing 22 cards in colors. ch card is displayed for seven seconds and returns again for another showing in two and a half minutes. Passengers are seated, within casy reading distance, and cannot fail to read the cards. An order to the driver brings the passenger to the point of purchase. Let us show you some of the beautiful cards used by other advertisers and give you a plan of campaign in the taxicabs for your business. You can spend as little as $150 a month, or up to $1350 a month and still have the same size advertisement as anyone else. Circulars will be sent upon request or a repre- sensative will call if you desire. Agency Commission 15% —cash discount 2% J. H. Livingston, Jr. Taxi Advertising, Inc. 425 Fifth Avenue, New York, N. Y. Telephone Ca 5-3460 comicbooks.com