Judge — January 1934 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Spot Support That Is the Trend of Advertising Today In the biggest market in the world is the most unusual ad- vertising medium—a rotating device containing twenty-two cards of the finest grade of local and national advertisers, placed in one thousand Terminal taxicabs in New York City. Terminal cab passengers cannot fail to read the twenty- two beautifully colored advertisements contained in this moving, electrically lighted device. Cards change every seven seconds. Terminal taxicabs carry over 1,000,000 passengers a month. They have the exclusive cab privileges of the Grand Central and Pennsylvania Stations, the steamship piers, the 23rd Street ferries which serve the Lackawanna, Erie and Jersey Central railroads, etc., the 42nd Street ferries, which serve the West Shore, and the Waldorf Astoria Hotel's private stand. Terminal cab passengers pay 73 cents, on an average, for a ride, so it is more than fair to assume that they have incomes above the average. They are a unique group of people— well worth cultivating. An order to the driver takes them to the point of purchase! Terminal cabs operate in the dominant retail market of the world. Over 11,000,000 persons live within a radius of fifty miles of New York City. Terminal cabs select from these people those who are able to pay seventy-three cents for a ride which they could buy for from five to ten cents on other means of transportation. Why not tell this group of spend- ers about the merchandise or service you have to sell? You could reach them at the low cost of $1.25 per thousand, through the means of a moving card in color, electrically lighted, having every element of a Broadway spectacular. Advertising Agency commission 19%%—cash discount 2%. Circular and other information will be sent upon request. J. H. LIVINGSTON, JR. TAXI ADVERTISING, INc 425 Fifth Avenue, New York, N. Y. Telephone CAledonia 5-3460 THE THEATRE (Continued from page 10) Kaufman, is an admirably staged mur- der divertissement aimed straight at a problematical box office. Nathan’s Opinions “The Pars By laying the play in the in bundling period, the authors get a 1933 laugh by causing a young foreigner to be terribly shocked when an Amer ican girl invites him into her bed. Mediocre comedy. “Ten Minute Alibi"—Moderately interesting murder mystery if you want to leave oif drink ing for a couple of hours a “Men in White"—One te: episode surrounded by a lot o talk about a surxeon's duty “The Green Bay Tree”—intelli some gratuitous murder business—drama Englishmen. his subconscio te, simple Am TI t ‘Of Thee 1 Sing” follow up with a 100- 1. The first act is 100 per cent. Tt ‘octed yarn abou of the sea and us husay Thousands Cheer”—The season's best revue, with Marilyn Miller, Clifton Webb, Heler Broderick and Leslie Adams in top form. M contrive! . Tetailed and dull mele ind otherwise. from blint red with th “Tobacco Roa tently interesti study of Georgia . Henry Hull performance first-rate HIGH WAT (Continued from page 23) nally, wasn’t the death of a blue- nosed, gaunt-limbed, chap, who had bee: hanging around for a long time, an- nounced some time late in the dying moments of the vear? The Better Days of °34 FOR 1934 I have high hope I would like California to boot out Governor Rolph and take unto it- self Upton Sinclair. Why not make bread a public utili- ty and free like water, ply for the payment of a bread tax? Also in the ame practical utopian mood what would be wrong in abolishing the House of Skulls, C ? or the greater part of Mr, velt’s term in office Congress vacationed quietly on its home grounds with no great harm done. T would like to see Irving Berlin cut off Hitler’s mustache and present it to the League of Nations. [ would like to see a lot of other things, too. I would like people to stop discussing economics and take up deeper prob- lems like—Will Babe Ruth's legs out- last Marlene Dietrich’s? I have yet to meet anything but a headache from a discussion of Gold, Silver or | Tin Standards. Or Inflation theories —Judge Jr. comicbooks.com