Judge, 1933-10 · page 2 of 38
Judge — October 1933 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or political commentary**. It promotes the Book-of-the-Month Club, offering Eugene O'Neill's "Nine Plays" free to new members. The photograph shows a **stern-faced man in formal attire**—likely O'Neill himself, though not explicitly identified. The advertisement emphasizes the Club's value proposition: membership costs nothing, members aren't obligated to purchase monthly selections, and they receive substantial discounts (averaging over 25% savings). The listed plays in the contents box include titles like "Mourning Becomes Electra" and "Desire Under the Elms," establishing O'Neill's reputation as a serious dramatist. This represents **mid-20th century direct marketing**, using celebrity endorsement and membership incentives to drive subscriptions. There is no satirical content present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BY EUGENE O’NEILL FOR YOUR LIBRARY =to those who join the Book-of-the- Month Club at this time . . . it costs nothing to belong and you do not have to take a book every month E suggest that you send the coupon below to get full information as to what the Book-of-the-Month Club does for book-readers, and then decide once for all whether or not you want to join. Are you aware, for instance, that as a member you are not obliged to take a book every month; nor are you ever obliged to take the specific book-of-the-month chosen by the judges. You m:7 not, as you please, after rz judges’ pre-publicatica re; it. Nor do you hate to pe to be a member of the Clb. You simply pay the regular retail price for such books as you decide to buy. What then is the advantage of joining? There are many: first, book-divi- dends, for every dollar its members spend on books they receive back on the average over 50% in the form of free books. Second, withouta penny of expense, through the reports of the judges you are kept completely informed about all the important new books, so that you can choose among them with discrimination, instead of having to rely upon bally- hoo and hearsay. There are several otheradvanitages,not readily measur- able in money, that cannot be out- lined here for lack of space. Surely, within the next year, the distinguish- ed judges of the Club will choose as the book-of-the-month or recom- mend as alternates, atleasta few Looks that you will be very anxious toread and which you will buy anyway Why not— by joining the Club— make sure you get these instead of missing them, which so often happens; get the really substantial advantages the Club affords (such as the book- dividends mentioned, if nothing else), and get a copy of NINE PLAYS, by Eugene O'Neill, free. Por rr wr nw ee ee ee eee eee 4 1) BOOK.OF.THE.MONTH CLUB, Inc 386 Fovatn Avenur, New York. N. Y. Passe sea we: wee cost, a booklet outlining how the Book-of the-Month ‘Club operates. This request involves me in no obliganon to Subscribe to your service Newe_____- Altres —. — State — CONTENTS ® MOURNING BECOMES ELECTRA STRANGE INTERLUDE THE EMPEROR JONES MARCO MILLIONS THE GREAT GOD BROWN ALL GODS’ CHILLUN GOT WINGS LAZARUS LAUGHED THE HAIRY APE DESIRE UNDER THE ELMS Jgh Book of che Mooth Chub ( Ore comicbooks.com