Judge, 1933-07 · page 2 of 36
Judge — July 1933 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily an **advertisement for Ethyl Gasoline**, not satire or political commentary. The "cartoon" shows two smiling men in an airplane with a "To Chicago" sign, representing vacation travel to the 1933 World's Fair. The "tip" being offered is that drivers should use Ethyl Gasoline for their vacation trips. The advertisement claims Ethyl eliminates engine knock, restores performance to older cars, and ultimately saves money on repairs—making it ideal fuel for the long-distance travel people undertake for leisure. The World's Fair reference and airplane imagery emphasize modernity and progress. This is straightforward commercial messaging dressed in Judge magazine's humorous style, promoting a specific fuel brand to readers planning vacations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| TAKE ATIP | a ) IIS YEAR you need a REAL vacation. You need to breathe fresh air, see new places, and wash away your worries with comfortable, refreshing travel. Even an old car can give you that kind of vacation if you do just one thing: give it Ethyl. Ethyl Gasoline banishes harmful knock, overheating and_ sluggish performance. It puts new life into your car; brings back the youthful power that makes it fun to drive! Whether you’re making week-end trips or crossing the continent, re- FROM U i member: the nezt best thing to a brand new car is your present car with Ethyl. Even if you don’t put dollars and cents value on the extra enjoyment and satisfaction of driving with Ethyl, you will make savings in less- ened repair bills that more than offset its small additional cost. Ethyl Gasoline Corporation, Chrysler Building, New York City. A : pa: an Goo GASOUNE — ET THYL FLUID » ft fees CASOUNE Ethyl fuid contains ead QE G.C.1933 GOING TO THE WORLD'S FAIR? Be sure to visit the Ethyl Exhibit at the Century of Progress while in Chicago. You will find it in General Motors Building and will see with your own eyes why Ethyl makesany car run better and ac- tually costs LESS by the year. NEXT TIME STOP AT THE FTHYL PUMP comicbooks.com