Judge, 1933-06 · page 2 of 38
Judge — June 1933 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or cartooning**. It's a Book-of-the-Month Club promotional ad from Judge magazine, offering a free two-volume Sherlock Holmes collection (Sir Arthur Conan Doyle Memorial Edition) to new members. The right side displays **portraits of club judges/endorsers**: Heywood Broun, Christopher Morley, Dorothy Canfield, William Allen White, and Henry Seidel Canby—prominent early 20th-century literary figures who lent credibility to the club's selections. The ad uses persuasive copy emphasizing membership benefits: no obligation to buy monthly, and members receive over 50% of book value in free selections. A coupon at bottom invites readers to request club information. This is marketing material, not editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—for your library | The Complete SHERLOCK HOLMES | in two yolumes—1000 pages sach=SIR ARTHUR CONAN EDOXLE MEMORIAL EDITION —if you ‘Talis the Book-of-the-Month Club now. Members do not have to buy a book every month, and it costs nothing to belong ... A great many people (we know) have been inclined to join the | i Book-ot:the-Month Club, but have neglected to do so largely through oversight. This special offer is made, frankly, to overcome this procrastination by making it worth while for you not to delay longer. We suggest, simply, that you get full information now about what the Book-of.the-Month Club does for you, and then decide once for all whether you want to join. The fact that close to 100,000 judicious readers belong to = . . + Chustopher Motley the organization—that they include many of the most prominent people in the country, in every profession and every walk of life—that not a single one was induced to join by a salesman, but did so on the recommendation of friends, or after reading the facts about what the Club does for book readers—that for every dollar its members spend on books they receive back on the average over 507% in the form of free books, as book- dividends—all these are indications that it is worth your while at least to get the facts about the Book-of-the-Month Club, and then (if you want to) join. Many people do not realize, for instance, that they may receive the various advantages of being a member, and yet buy as few as four books a year, if they find no more they want out of from 200 to 250 reported upon by the judges. Surcly, within the next year, the judges shown here will recommend at least a few new books you will be very anxious not to miss. Why not—by joining the Club—make sure of getting these books, get the various | advantages the organization gives book readers, and also get this two-volume Sherlock Holmes, free? Send the coupon below for details as to how the Club operates. CONTENTS OF THE TWO-VOLUME SHERLOCK HOLMES BOOK.OP.THE-MONTH CLUB, INC, 386 Fourth Avenue, New York, N. Y. The Adventures of y in Searlet Sherlock Holmes novel) Please send me, without cost, a booklet outliaing ng of Fear how the Book-of-the-Month Club operates. This (42 short stories) fe novel) request involves me in a0 obligation to subscribe The Sixt f th to your service. Memoirs of ‘(complete Sherlock Holmes (11 short storica) The Hound of th (com plete His Last Bow Henry Seidel Canby The Return of (8 short stories) Sherlock Holmes The Case Book of Sherlock Holmes Charnes (1% short storica) (12 short stories) The Editorial Board o; the Book-of-the-Month SS Cab Book.of.ine.Month Club (Canada) Limited ™DHhP»»z»zymD»mm»!»»_L__=>==