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Judge, 1933-05 · page 2 of 36

Judge — May 1933 — page 2: what you’re looking at

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Judge — May 1933 — page 2: Judge, 1933-05

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# Advertisement, Not Satire This page is primarily a **Book-of-the-Month Club advertisement**, not political satire. It features a portrait of **Eugene O'Neill**, the acclaimed American playwright, and offers nine of his plays free to library patrons who join the club. The advertisement emphasizes the club's value proposition: membership is free, members aren't obligated to purchase monthly selections, and they receive books at discounts. The "Contents" box lists O'Neill plays including *Mourning Becomes Electra* and *The Hairy Ape*. There is no political cartoon or satirical content here—this is straightforward commercial promotion, likely from the 1930s, using O'Neill's literary prestige to attract club members.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

FREE- FOR YOUR LIBRARY =to those who join the Book-of-the- Month Club at this time . . . it costs nothing to belong and you do not have to take a book every month E suggest that you send the coupon below to get full information as to what the Book-of-the-Month Club does for book-readers, and then decide once for all whether or not you want to join. Are you aware, for instance, that as a member you are not obliged to take a book every month; nor are you ever obliged to take the specific book-of-the-month chosen by the judges. You may buy it or not, as you please, after reading the judges’ pre-publication reportabout it. Nordo you have to pay any fixed sum to be a member of the Club. You simply pay the regular retail price for such books as you decide to buy. What then is the advantage of joining? There are many: first, book-divi- dends, for every dollar its members spend on books they receive back on the average over 50% in the form of free books. Second, withouta penny of expense, through the reports of the judges you are kept completely informed about all the important new books, so that you can choose among them with discrimination, instead of having to rely upon bally- hoo and hearsay. There are several otheradvanitages,not readily measur- able in money, that cannot be out- lined here for lack of space. Surely, within the next year, the distinguish- ed judges of the Club will choose as the book-of-the-month or recom- mend as alternates, at least.a few Looks that you will be very anxious to read and which you will buy anyway Why not— by joining the Club— make sure you get these instead of missing them, which so often happens; get the really substantial advantages the Club affords (such as the book- dividends mentioned, if nothing else), and get a copy of NINE PLAYS, by Eugene O'Neill, free. Por nn nn ee ey OF-THE.MONTH CLUB, Ixc 386 FourtH Avinue, New York. N. Y. 137-5] g how the Book.of the. Month re on to Subscribe to your sence CONTENTS ® MOURNING BECOMES ELECTRA STRANGE INTERLUDE THE EMPEROR JONES MARCO MILLIONS THE GREAT GOD BROWN ALL GODS’ CHILLUN GOT WINGS LAZARUS LAUGHED THE HAIRY APE DESIRE UNDER THE ELMS