Judge, 1933-04 · page 2 of 36
Judge — April 1933 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a General Electric advertisement**, not satirical content. It advertises GE Mazda lamps for household, automotive, and other uses. The ad emphasizes GE's quality through their monogram (®) trademark, positioning their lamps as economical and efficient. The headline "There's a sure way to identify" and the image of various bulbs suggests consumers should recognize the GE mark to ensure they're buying reliable products rather than inferior alternatives. The text appeals to value-conscious buyers: GE lamps supposedly waste less electricity and don't burn out prematurely. The company location (Nela Park, Cleveland, Ohio) establishes corporate credibility. **This is straightforward advertising, not political satire.** Judge magazine clearly accepted commercial advertisements alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FOR YOUR HOME CRE *Y A SU lo tden WU GOOD LAMPS jr ANY PURPOSE F you want to make the money you spend for light go as far as possible, look for this monogram @ on every lamp you buy. General Electric research ... American work- manship ... the finest materials ... all insure economical, efficient lighting in your home, for your automobile, your flashlight, your camera or your sunlamp. Or for any other purpose. Remember, electric current is the @ i Sy eos AUTOMOBILE eee RADIO eee FLASHLIGHT «++ SUNLAMP \ @& most efficient and at the same time the most inexpensive servant in your home... if it is used properly. In lighting, ‘“‘properly’”’ means using lamps that don’t waste electricity, that don’t burn-out prematurely, that don’t blacken easily. That is why we say General Electric MAZDA lamps are true bargains in light. General Elec- tric Company, Nela Park, Cleveland, Ohio. For good light at low cost GENERAL @ ELECTRIC MAZDA LAMPS