Judge, 1933-03 · page 2 of 40
Judge — March 1933 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily **advertising, not satire or commentary**. The page promotes the Book-of-the-Month Club by offering Eugene O'Neill's nine plays free to new members. The portrait appears to be **O'Neill himself**, the prominent American playwright, positioned to lend prestige to the offer. The advertisement emphasizes membership benefits: members receive substantial discounts (reportedly 50% savings), enjoy curated book selections without obligation to purchase monthly selections, and get quality editorial guidance. The listed plays in the "Contents" box are O'Neill's actual works. This represents **1920s-30s marketing strategy**—using celebrated authors' prestige to attract subscribers to a then-novel subscription service. No satire is evident; it's straightforward promotional content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FREE- =to those who join the Book-of-the- Month Club at this time . . . it costs nothing to belong and you do not have to take a book every month E suggest that you send the coupon below to get full information as to what the Book-of-the-Month Club does for book-readers, and then decide once for all whether or not you want to join. Are you aware, for instance, that as a member you are not obliged to take a book every month; nor are you ever obliged to take the specific book-of-the-month chosen by the judges. You may buy it or not, as you please, after reading the judges’ pre-publication report about it. Nor do you have to pay any fixed sum to be a member of the Club. You simply pay the regular retail price for such books as you decide to buy. What then is the advantage of joining? There are many: first, book-divi- dends, for every dollar its members spend on books they receive back on the average over 50% in the form of free books. Second, withouta penny FOR YOUR LIBRARY of expense, through the reports of the judges you are kept completely informed about all the important new books, so that you can choose among them with discrimination, instead of having to rely upon bally- hoo and hearsay. There are several otheradvantages,not readily measur- able in money, that cannot be out- lined here for lack of space. Surely, within the next ycar, the distinguish- ed judges of the Club will choose as the book-of-the-month or recom- mend as alternates, atleast a few books that you will be very anxious to read and which you will buy anyway. Why not— by joining the Club— make sure you get these instead of missing them, which so often happens; get the really substantial advantages the Club affords (such as the book- dividends mentioned, if nothing else), and get a copy of NINE PLAYS, by Eugene O'Neill, free. Pree rrr rrr rrr rrr 1) BOOK.OF-THE.MONTH CLUB, INc 386 Fourtw Avenue, New Yoax. N. Y. Prensn send ine; wie cost,» bookle outlining how the Book.of the. Month Club operates. This request involves me in no obligation to subscribe to your service Gay Books shipped w Canadian members through Book ofthe Moth C 3 | 1 1 1 f ' ' f ' > 1 1 1 1 1 e CONTENTS ® MOURNING BECOMES ELECTRA STRANGE INTERLUDE THE EMPEROR JONES MARCO MILLIONS THE GREAT GOD BROWN ALL GODS’ CHILLUN GOT WINGS LAZARUS LAUGHED THE HAIRY APE DESIRE UNDER THE ELMS comicbooks.com