Judge, 1933-02 · page 7 of 38
Judge — February 1933 — page 7: what you’re looking at
What you’re looking at
# Analysis This is **primarily a General Electric advertisement**, not a political cartoon. The "satire" is commercial rather than political. The ad uses a humorous analogy: lighting your kitchen with sugar (wasteful, absurd) parallels using poor-quality lamps (wasteful of electricity). The joke compares the two forms of waste as equally foolish. The central image shows a GE Mazda lamp bulb. The accompanying text argues consumers should buy quality American-made GE lamps because: - Poor lamps waste electricity while providing inadequate light - Quality lamps ensure you "get all the light you pay for" - The GE monogram guarantees reliability The patriotic appeal—"keep Americans at work at American standards of wages"—reflects 1920s-era nationalist marketing, encouraging consumers to prioritize American manufacturers over imports. This is **advertising content masquerading as clever editorial commentary**, typical of Judge magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If you lighted your KITCHEN with SUGAR you would stop this waste immediately! PF 5 0000 Ucn, a <> ook For Ty, OW e General Electric manufactures lamps for home lighting and deco- ration, automobiles, flashlights, photography, stores, offices and factories, street lighting and signs. Also Sunlight lamps. HE OW long would this package of sugar stay on your kitchen shelf? Only until the leak was discovered, of course. And yet your kitchen may be lighted by a worn out, obsolete or poorly constructed lamp that is wasting electricity every mo- ment it burns! Poor lamps use the same amount of current as good lamps but they give less light. In other words, if you use poor lamps, you pay for light you do not get. Why not get A// the light you pay for? There is a simple, easy way to make sure you do. ls Buy the American-made * product of a manufacturer in whom ‘you have confidence. Then you wi// be sure to get good light at low cost. Look for the @ monogram on every lamp you buy. It is your assurance that you will get all the light you pay for ..that bulbs will not blacken quickly ..that lamps will not burn out too soon. For light- ing economy, not only in your kitchen but every room in the house ... use good American-made lamps that keep Americans at work at American standards of wages. General Electric Company, Nela Park, Cleveland, Ohio. ty For good light at low cost GENERAL @ ELECTRIC MAZDA LAMPS i —