Judge, 1933-02 · page 2 of 38
Judge — February 1933 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not political satire**. It's a full-page advertisement for the Book-of-the-Month Club offering Van Loon's *Geography* as a free gift to new members. The only illustration is a landscape drawing (bottom half) showing mountainous terrain—likely representing geographic features discussed in the book being advertised. The small inset image (top right) appears to show figures in a landscape, also supporting the geography theme. The text emphasizes the book's 163 artistic color drawings and describes it as an "epic story of Mother Earth" that will appeal to readers of all ages. There's no political cartoon or satire present—this is straightforward mid-20th-century magazine advertising, using *Judge* magazine's pages to recruit club members.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
he Book-of-the-Month Club offers BREE to those who join at this time, one of the most unique books its judges have .ever chosen “VAN LOON’S GEOGRAPHY RETAIL PRICE...$3.75 AND THESE ARE THE PEOPLE WHO LIVE IN THE WORLD WE LIVE IN T SOUNDS incredible, but nevertheless it is true. If everybody in this world of ours were six feet tall and a foot and a half wide and y beast i$ very > give the tant and nearby planets would have noticed nothi A century from now, a little moun would perhaps in- phis soft dicate where And that wo 2,000,000,000 descendant he « , and then a low and even softer bumpity an Loon opens his epic story of Mother Sapiens and bis w 1d be packe umpity bump and a Then silence and oblivion! and you will find it to be correct. The human sar in the beauty of that silent witness of the forces heavens, The aste ss plash when the Earth—a book that will make an Olympian box measuring half a mile io cdges struck the banks of the Colorado of its every reader, old and young; but Olympians chastened to humility by what it so mortuary chest magnificently unfolds. For from its first pages If we transported that ul gotten, The Canyon would go Canyon of Ari 1 th tling wind and air and sun and tain as low stone wall that keeps people from 2 it ce it was creat their pecks when stunned by the incredib ontinue to tun its even cour we realize how babyish are our present notions The warig Of Mother Earth. The book contains 163 charac- teristic drawings by the author, many of them dis: in full color. WHY THIS BOOK I$ OFFERED FREE TO NEW MEMBERS HE Book-of-the-Month Club knows that there are a | great many readers who have intended in the past to join it, and have neglected to do so through pure oversight. This offer is made, frankly, to overcome that procrastination by making it really worthwhile for such persons not to delay longer. We suggest simply that you send the postcard below to get full information as to what the Club does for book-readers, and then decide once for all whether or not you want to join. Are you aware, for instance, that as a member you are not obliged to take a book every month; nor are you ever obliged to take the specific book-of-the-month chosen by the judges. You may of not, as you please, after reading the judges’ pre- publication report about it. Nor do you have to pay any fixed sum to be a member of the Club—there are no ducs, no fees, no fixed charges of any kind. You simply pay the regular retail price for such books as you decide to buy. What then is the advantage of joining? There are many: first, under the unique book-dividend policy of the Club, for every dollar its members spend on One of the 163 drawings Mri Vin oon himself bas made jor bis book, 22 of them in full color.—A pg example, this, of Van Loon's method of picturing the earth not ava simple surface, bat in three dimensions, books they receive back on the average (based on 1931 and 1932 figures to date) over 50% in the form of free books. Moreover, without a penny of expense, through the reports of the judges you are kept completely and authoritatively informed about all the important new books, so that you can choose among them with discrimination, instead of having to rely upon advertising and hearsay. Equally impor- tant, the system really ensures that you will read the par- ticular new books you are anxious not to miss. Surely, within the next year, the distinguished judges of the Club will choose as the book-of-the-month or recom- mend as alternates, at least a few books that you will be very anxious not to miss and which you will buy anyway. Why not—by joining the Club—make sure you get these in- stead of missing them, which so often happens; get the substantial advantages the Club affords (such as the book- dividends mentioned, if nothing else), and at the same time get a copy of VAN LOON's GEOGRAPHY, free. Send the coupon below, [oe more complete information as to how the Club operates, BOOK-OF-THE-MONTH CLUB INC. 586 Fourth Avenue. New York, N. Y. Please send me, without cost, a booklet outlining how the Book-of-the-Month Club operates. This request in- volves me in no obligation to subscribe to your service. comicbooks.com