Judge — December 1932 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

he Book-of-the Month Cinb offers PREE to those who join at this time, one-of the most unique books its judges have ‘ever chosen .. . VAN LOON’S GEOGRAPHY RETAIL PRICE...$3.75 AND THESE ARE THE PEOPLE WHO LIVE IN THE WORLD WE LIVE IN et tall and a foot as Vaal thick Cand that is makin “witness of the forces cate where h And that would Van Loon opens his epic story of Mother Earth—a book that will make an Olympian of its every reader, old and young; but Olympians chastened to humility by what it so chest. magnificently unfolds. For from its first pages 160 we realize how babyish are our present notions 3} of Mother Earth. The book contains 163 charac- teristic drawings by the author, many of them in full color. WHY THIS BOOK Is OFFERED FREE TO NEW MEMBERS HE Book-of-the-Month Club knows that there are a reat many readers who have intended in the past to join it, and have neglected to do so through pure oversight. This offer is made, frankly, to overcome that procrastination by making it really worthwhile for such persons not to delay longer. We suggest simply that you send the postcard below to get full information as to what the Club does for book-readers, and then decide once for all whether or not you want to join. Are you aware, for instance, that as a member you are not obliged to take a book every month; nor are you ever obliged to take the specific book-of-the-month chosen by the judges. You may buy it or not, as you please, after reading the judges’ pre- publication report about it. Nor do you have to pay any fixed sum to be a member of the Club-there are no dues, no fees, no fixed charges of any kind. You simply pay the regular retail price for such books as you decide to buy. What then is the advantage of joining? There are many: first, under the unique book-dividend policy of the Club, for every dollar its members spend on One of the 163 dra Loon himself bas made for 22 ef them in full color example, this, of Van L ef picturing the earth surface, bat in three d books they receive back on the average (based on 1931 and 1932 figures to date) over 50% in the form of free books. Moreover, without a penny of expense, through the reports of the judges you are kept completely and authoritatively faformed about oll the i important new books, so that you can choose among them with discrimination, instead of having to rely upon advertising and hearsay. Equally impor- tant, the system really ensures that you will read the par- ticular new books you are anxious not to miss. Surely, within the next year, the distinguished judges of the Club will choose as the book-of-the-month or recom- mend as alternates, at least a few books that you will be very anxious not to miss and which you will buy anyway. Why not—by joining the Club—make sure you get these in- stead of missing them, which so often happens; get the substantial advantages the Club affords (such as the book- dividends mentioned, if nothing else), and at the same time get a copy of VAN LOON’S GEOGRAPHY, ‘free. Send the coupon below, for more complete information as to how the Club operates. BOOK-OF-THE-MONTH CLUB INC. 386 Fourth Avenue. New York, N. Y. Please send me, without cost, a booklet outlining how the Book-of-the-Month Club operates. This request in- volves me in no obligation to subscribe to your service. comicbooks.com