Judge, 1932-12 · page 3 of 38
Judge — December 1932 — page 3: what you’re looking at
What you’re looking at
# Red Lion Mouthwash Advertisement This page is primarily a commercial advertisement for Red Lion brand mouthwash and cooking flavorings, not a political cartoon. The ad describes the product's popularity "down from Canada," claiming it caused excitement on Wall Street and in New York's financial district. The advertisement emphasizes four selling points: cost savings (home mixing), superior results, attractive bottle design, and pricing structure (50¢ for a gallon of flavoring). The central image appears to be a dark, atmospheric scene—possibly depicting frontier or outdoor activity—though its relevance to mouthwash is unclear. The accompanying bottle illustration shows the product's packaging. This represents typical early-20th-century *Judge* magazine content: advertisements alongside satire, targeting middle-class urban readers interested in consumer products and business news.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Down from Canada “." came tales of a marvelous mouth wash By dog-sledge, by portage, by pony is lower than most—a 50c bottle would pay you to kick and scream express, rushed the news of an flavors a gallon. And, fourth, the until heorders them. Or write tous. amazing discovery! ‘A mouth- bottle is graduated for convenience - wash youcan make yourself! Won- in measurir W. . TAYLOR & CO., Inc derful!"’ people breathed, wide- In short, if your grocer or 12 eoiy Srieet New York City cyed, when they heardit. Thenews gist hasn't Red Lion Flavors, it Conlin titullee autitadie-cconelouley shook New York to its founda- tions. Wall Street runners slapped the backs of junior partners, staid bank presidents tossed their hats in the air, there was dancing in the streets... . nd Cordials—non-atconelic) Thus the story of Red Lion Fla- vors, a Romance of Modern Busi- ness. In fact, it is so romantic we wouldn't believe it ourselves if orders weren't rushing in faster than the News from Ghent to Aix. We think there are four reasons for this success: First, Saves Money These are the days when the cost of hospitality is greatly lowered if you putter about the kitchen doing your own mixing—and more people are realizing it. Second, Red Lion Flavors give better than aver- age results Cand others besides our- selves think so). Third, the price The bortle is so handsome you would be proud to be seen carry- ing it on the _ RED LION - ————— IMITATION — —— — GIN, RYE, SCOTCH, ETC., Cooking FLAVORS FREE: So many people have written us about these burlesque advertisements that we have put the whole series in booklet forrs, We'll gladly send it to you; all we ask is that you send us your grocer's name 1 comicbooks.com