Judge — November 1932 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

© 1932, Liccerr & Myers Tosacco Co. ln this High presmure (S smoke Ss want a WE (iearete W 7E LIVE in a fast-moving age. We work harder ... play harder... travel quicker. And we smoke quite a lot more cigarettes. But there’s this about it: They have got to be milder today. In this high-pressure age, smokers don’t like strong cigarettes. That’s plain. About four miles of warehouses are filled with mild, ripe Domestic tobaccos, stored away to age for two years to make them mild and mellow for CHESTERFIELD Cigarettes. To make sure that CHESTERFIBLD is a milder cigarette, the greater part of 90 million dollars is invested in the tobaccos used in CHE These tobaccos are ‘‘Cross-Blended.” This ‘‘Welding” together—or “Cross-Blending” — permits every kind of tobacco used in the CHESTERFIELD blend to partake of the best qual- ities of every other type. Burbank used the same principle in crossing different fruits to make a still better fruit. CHESTERPFIELDS are milder... never harsh... and that’s why, in this high-pressure age, more smokers, both men and women, are changing to CHESTERFIELDS every day. FIELD. comicbooks.com