Judge, 1932-11 · page 2 of 36
Judge — November 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis of "Ethyl Makes Gasoline Perform Smoothly" This is primarily **an advertisement for Ethyl Gasoline**, not satire. The page uses an extended metaphor comparing gasoline performance to a circus performer's control. The image shows a ringmaster controlling a circus horse with a whip—the horse represents an automobile engine. The metaphor suggests that just as a trained horse maintains "even pace" under a skilled handler, Ethyl Gasoline provides smooth, controlled engine performance. The text claims Ethyl prevents "uneven explosion," "knock," overheating, and power loss. The small engine diagrams at bottom purport to show combustion differences. There is **no apparent political satire here**—this is straightforward early automotive advertising using circus imagery as a performance analogy. The date appears to be 1920s-era based on styling.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
makes G OTICE the pace of a cir- cus ring horse. A dancer may balance on his broad back, or a clown may somersault over his tail, yet that smooth, even canter never varies. He is trained, as Ethyl Gasoline is trained, to keep an even pace. Loc the pictures below. At the left you see why gasoline needs control. You see the un- even explosion that causes harmful knock, overheating, and loss of power. At the right you see the smooth, even power that Ethyl gives. Whatever strain you put your car to, Ethyl Gasoline brings out its best performance —every minute that you drive. The high compression mo- tors, offered by nearly every car manufacturer as either standard or optional equip- ment, require Ethyl. Older cars thank you even more for Ethyl’s greater power. Ethyl Gasoline Corporation, New York City. iby! fuid com tains Lead. Biby Pictures of what happens J Notice the cleaner (eco- inside the engine prove nomical) burning of Ethyl ordinary Gasoline in pictures at the left. Notice the absence of “carbon yellow”—the ir freedom from wasteful, middie picture. This is harmful knock. Ethyl knock. The yellow is from Gasoline burns smoothly, glowingparticlesof carbon, evenly, powerfully. O©xc.c.1932 By ETHYL GASOLINE comicbooks.com