Judge, 1932-10 · page 3 of 36
Judge — October 1932 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not a satirical cartoon. It promotes General Electric MAZDA lamps, featuring a man in sunglasses holding a light bulb. The ad uses a testimonial format, quoting F. J. Pekoe, former president of the Ohio Retail Hardware Dealers Association, claiming that General Electric MAZDA lamps offer superior efficiency and economy compared to competitors. The copy emphasizes that buyers should look for the "G.E." mark on bulbs to ensure quality. There is **no political satire or social commentary** evident. This is straightforward product marketing from what appears to be an early-to-mid 20th century publication, emphasizing the cost-effectiveness of purchasing name-brand light bulbs over cheaper alternatives.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"To he sure of good light at low cost Us Ce “ C y EVERYLODY would remember that the ou/y reason they buy lamps is to get light, only amps that give a// the light pos- sible at the lowest cost would be used. “Many people fail to realize that the true cost of light is the cost of the lamps plus the cost of current. If you pay for current that is wasted, instead of being turned into light, you are using the most expensive lamp made, no matter how little you paid for it. “And because the only sure way of getting all the light you pay for is by purchasing a lamp made by a reputable manufacturer, I sell nothing but General Electric MAZDA lamps in my stores.” ‘The reasons F. J. Pekoc, former president of The Ohio Retail Hardware Dealers Asso- ciation and alert proprietor of 3 successful stores in Cleveland, Ohio, gives for selling only General Electric MAZDA lamps, are the same reasons that prompt so many out- standing industrial and commercial concerns, public institutions, great railway systems and steamship lines everywhere to specify General Electric efficiency and economy for every lighting purpose. When buying lamps, just look for the initials G. E. in a circle on the end of every bulb. Then you are sure of true lighting economy. General yctric Com- pany, Nela Park, Cleveland, Ohio. General Electric manufactures lamps for home lighting and decoration, auto- mobiles, flashlights, photography, Stores, offices and factories, street light- ing and signs. Also Sunlight Lamps. GENERAL @ ELECTRIC MAZDA LAM PS Buy Your Lamps Where You See This Banner In thousands of dealers’ windows this month you will see this banner. Drop in and let your dealer tell you how you can be sure of food light at low cost. comicbooks.com