Judge, 1932-07 · page 3 of 36
Judge — July 1932 — page 3: what you’re looking at
What you’re looking at
# Sidney Lenz Contract Bridge Cruise Advertisement This page is primarily a **cruise advertisement**, not political satire. It announces a 6-day cruise departing New York August 20th aboard the "Monarch of Bermuda," organized by Sidney S. Lenz, a famous contract bridge expert. The advertisement emphasizes that cruise members will receive instruction from Lenz and Commander Winfield Liggett, another bridge authority, with daily tournaments aboard ship. The right side includes a **bridge problem as a contest**: players submitting the best solution to a complex card hand win a free cruise. This combines advertising with interactive engagement—a marketing technique targeting bridge enthusiasts during the 1930s-40s bridge craze. The page reflects bridge's status as a serious competitive game among affluent Americans of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Announcing the.... 1 p ar SIDNEY LENZ CONTRACT BRIDGE CRUISE on the fanious super-luxury Liner “MONARCH of BERMUDA” from New York, AUGUST 20th CONTRACT bridge fans! Here's the cruise you've by looking for! A 6-day cruise under the per- sonal supervision of Sidney S. Lenz. All the usual pleasures of a glorious vacation tip to eg 7 Bermuda on the newest, largest and most magnificent vessel in Bermuda service . . . plus the opportunity to play ... and improve ... your favorite game under the guidance of world-famous contract bridge experts. Not only will Mr. Lenz deliver a scrics of interesting lectures on contract bridge . . . but also, along with his equally famous team-mate Commander Winfield Liggett, will engage in play with cruise-members in daily Con- tract Tournaments aboard the steamer. —$——= ar " 4 i . FREE CRUISE to cruise member who best plays this problem hand! R. LENZ offers as a &Q109 special prize to the Jos <ruise-emember who best plays this problem — contract hand, RETURN of the ENTIRE TEE paid for the cruise. Only one solution accepted . . . which must be turned in to ship's purser immediately after sailing. The solutions will be judged in order, by correctocss, clear- ness and conciseness. If two patetants tie th € like prizes. During ec, the prize will be awarded and the correct play ilustrated by Messrs. Lenz and Liggett. The 6-day cruise includes four days at sea aboard the “Monarch of Bermuda,” and two whole days in Ber- muda. Every moment of the entire trip will be crowded with good times and exciting adventure. By arrangement with the Furness Bermuda Line, Cruise members will be entitled to special “contract-cruise” rates... LESS than regular passenger rates. Rates for cruise-membership will be from $60 to $125 and will include stateroom with private bath and all meals aboard the “Monarch of Bermuda.” There will be no card-fees or extra charges. Hotel rates S6 per day up—American Plan, Come alone if you wish. There'll be plenty of con- genial bridge-fans to keep you company. Or, better still, make up a party of two, four or more. Everyone's = going to have a good time on this trip! For further information, etc.. apply to SIDNEY S. LENZ 18 East 48th Street, New York City Hearts doubled. At double- s exposed, North and South ¢ / Bt, comicbooks.com