Judge, 1932-05-28 · page 2 of 36
Judge — May 28, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising for Ethyl Gasoline**, not political satire. The main cartoon contrasts two scenarios: "Upper...or Lower?" and "Gasoline...or Ethyl?" The imagery suggests social class differences—upper-class comfort versus lower-class struggle—as a metaphor for choosing between regular gasoline and Ethyl brand. The accompanying illustrations show Ethyl being used in various contexts: military aircraft and ships, boats, trains, and private automobiles. The advertisement's central argument is that Ethyl Gasoline provides smoother, easier driving than regular gasoline, despite costing less than regular gas did years prior. This appears to be a vintage ad promoting an early premium fuel product, likely from the 1920s-1930s era based on the styling and references to "lead" content in the small text.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MORE PEOPLE NOW used ETHYL than any other motor fuel : ond, chi em IN THE AIR—Army and Navy inpeetant ON THE WATER Bost racers ©e.c.c. 1932 IN CARS LIKE YOURS: makes such an Jost as there are two ways to travel by sleeping car, so ee for Eahyl's greater power. there are two ways to travel in your automobile. You can use regular gasoline and get there, or you can use Ethyl Gasoline and drive more easily and more comfortably. Today you can buy Ethyl for less, on the average, than you paid for regular gasoline only a few years ago. buy ETHYL GASOLINE Gasoline Corporation, New York. comicbooks.com