Judge, 1932-05-14 · page 2 of 36
Judge — May 14, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising masquerading as editorial content**—a common Judge magazine practice. The headline satirizes "Poor Beverages" (abbreviated "P.B.") by claiming they cause nervousness and hallucinations, attributing this to "Dr. Glasswasser." The main image shows what appears to be a **medical or laboratory demonstration** with people examining a lion, likely parodying pseudo-scientific endorsements. The inset testimonial from "Alfred M. Kroitz" sarcastically describes a boss promoting **Red Lion imitation whiskey/flavoring** as if it were quality liquor—the humor derives from the absurdity of marketing cheap substitutes with dubious health claims. The bottom advertises **Red Lion brand flavoring** (gin, rye, scotch, cooking flavors), using the satire to actually *promote* the product to readers who'd recognize the joke. This reflects early 20th-century attitudes toward alcohol, patent medicines, and aggressive advertising claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Jumpy NERVES HALLUCINATIONS ATHLETE’S HEAD —these are all symptoms of P. B.”’ (Poor Beverages) — says DR. GLASSWASSER, ‘My boss advised Red Lion”’ Alfred M. you have black spots eyes, listlessness, harde es—if you have fal are nervous in the presenc the chances are that you have exposed to the rigors—nay the per of Poor Beverages. These golden polysyllables sj born from the th of the most famous arian on S8ist Street between rd Avenues, Dr. Michael Miss East) 81st Atlantic City, 1428). He continue veter Second and Th Glasswasser Street, and Company has given Flavors.” “Red Lion Flav —they are flav they give astor authe results. Tin ingly again on ‘errar mercy’ to my four footed pa I have noticed that the masters and mistresses in Red Lion households kind friendlier, lower. For years I have were 1 said to my contreres, “Show me a Red Lion chold and ils ua contented cat Allow som Dr.€ thing r the fact that R others in the field and that flavors a gallon. And nowa can halve th Your ¢ vist h. Colorfu vitality, that’s Kroitz of New York writes: ‘'My bossbuttonholed me sev- eral months ago (I regret to say the whole lapel came off in his hand) ‘Ginsberg’, saidhe, You want to get ahead, don't t,don'tyou watch your personal ex- penses—watch your cost of hospitality, fr in- better than a soc bottle days if you as Red Lion J Red Lion bottles are in their bright wrapping that many people them « like to keep the plano portant thing, is that th or he'll gee it if you ask loudly en and Cor RED LION n, Rye, Scotch, et stance. I tell you frankly, Schmalz, that Little Giant Office Equipment Industries, Incorporated, helieves that a man who doesn't ‘'mix his own’ isn't worthy to fetch a chocolate bar to the vice- president.” 1 bought a bottle of Red Lion and a month later was made general manager. Do you know of any good jobs th ugh It’s worth shouting for, Or write W. A Taylor & Co. York City. Rossi Vermout Inc., 12 Vestry St., New Martir and Cusenier Grenadin mporters of IMITATION .. Cooking Flavors comicbooks.com