Judge, 1932-05-07 · page 4 of 36
Judge — May 7, 1932 — page 4: what you’re looking at
What you’re looking at
# Analysis This is primarily **advertising content, not satire or political commentary**. The page promotes General Electric Mazda lamps by addressing a practical consumer concern: reading comfort. The headline "How to make A GOOD BOOK... better" uses a clever double meaning—improving both the reading experience and the book itself through proper lighting. The illustration shows a person reading in bed under inadequate lighting. The accompanying text and lamp diagram explain technical specifications for home lighting setups to reduce eyestrain while reading. The copy recommends specific wattages and lamp placements for bedside and ceiling fixtures. This reflects early-20th-century consumer marketing that framed electrical products as solutions to everyday problems, positioning electric lighting as a modern convenience that enhanced quality of life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How to make A GOOD BOOK .. . better HEN you have a mystery story that simply must be finished before you sleep, you can read with greater enjoyment and without eyestrain if your book 1s well lighted. One way to insure adequate light is to use either a floor or table lamp beside the head of the bed, or a lamp attached to the head of the bed or to the wall above it. In the floor or table lamp, use a 40 or 60-watt General Electric Mazpa lamp if there is but one socket, or a 40-watt Mazpa lamp in each socket if there are more. The attached bed lamp should employ a 40 or 60-watt General Electric Mazpa lamp. You will also find that additional light from a ceiling fixture containing shaded 40 or 60-watt G. FE. Mazpa lamps in each socket will keep your eyes from tiring as they do when the contrast between the lighted book and the shadows throughout the rest of the room is too great. General Electric Company, Nela Park, Cleveland, Ohio. GENERAL @Q ELECTRIC MAZDA LAMPS comicbooks.com