Judge, 1932-05-07 · page 2 of 36
Judge — May 7, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not editorial content or satire**. It's a full-page advertisement for Culbertson's Contract Bridge instruction books, featuring Ely Culbertson, who was apparently a famous bridge player of the era. The advertisement promotes learning contract bridge through Culbertson's methods, claiming "94% of Contract Players Play Culbertson!" It offers his book for $1 and lists various related bridge instruction titles selling for $2.50-$5.00. The right side contains small-print book descriptions and a "Send No Money" coupon offer with free examination. There is no political satire here—it's a straightforward commercial advertisement typical of vintage magazine advertising, using a celebrity endorsement strategy to market bridge instruction materials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Now, here's a New = ) Easy Way toLearnk crore Ely CULBERTSON, Himself, the World’s ™® ona auevion emivat Greatest Player, shows you how .. . ° CONTRACT Bridge is _ If you know anything about Avction—even if in paraiiel columns. Specal the game these days! onl here is toe ONE book Cha. Tabs tnd Diagramibow If you must apologize |; y by definitely build. with “Sorry, but I play only Auction” — then you are missing the ethwhile invitatto Asction Every point is rly en, easy to understand, simple to follow. 94% of Contract Players Play 7 of Contract Faye A SPECIAL SERVICE is of CULBERTSON! 3 fered to every buyer of the book. as Ateraah Forane. Brview = Ch “graduated” from Auctior mmehow you just haven't “gotten around” ning the game. One by one your friends have for Auction’ Players” will entitie switched over to it, of course. But now you hesi- tate to impose on their time and good nature by Fok S0Oes svar ashing out Mere c ce | cone ESTES | RESZS MR ooityed FREE stetaz = cere for Ready Reterence with your copy of “Contract Bridge only you have played for years is in the bidding and Sut, corian Scoring. The hands are played exactly the same. ful citer veiw! coLBERTsONs: CONTRACT BRIDGE x, FOR AUCTION PLAYERS °“ ... and Which of These: $2°°to°5: Best Sellers Do: FW ,ROOK oF ETI. ay 5, ae, 4 THE stony oF ‘Sevens | = facts beni EXAMINATION SEND No MONEY EXAMINATION alee for $1.00 than rou can realize without actually t for yourself that we are making this FREE BEsuNarioN OFFER. Examine for $ days. Then $s. for each tide you reach of all. Select from the list above. Use the coupon. Viease Fria Pisiniy seeeanszense Mark the volumes you want. Mail coupon to as without money. | Beaks will be sent ON APPROVAL. | Pay 7. The editions of mas: ited—don't Adaress : nothing In advance—nothing to postman. So confident .. GARDEN CITY PUBLISHING "CO., Tees CANADIAN OfDEENS. 11 10" per beth, “ca with Seder." sre oeluiat STAN DOLLAM BOOKS offer yous greater Dept. 22%Garden City, New York. comicbooks.com