Judge, 1932-04-30 · page 2 of 36
Judge — April 30, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a cartoon or satire page** — it's a straightforward **advertisement for Ethyl Gasoline**, placed in Judge magazine. The ad announces a new, higher-quality standard for Ethyl brand gasoline. Key selling points include: - **Anti-knock properties** for new high-compression engines - **Cost savings** compared to regular gasoline - **Improved performance** (more power, prevents engine damage) - **Better value** despite production costs The decorative border and Ethyl emblems in four corners are standard advertising design. No political commentary, caricatures, or satire are present. This represents early automotive fuel marketing, circa 1920s, when ethyl gasoline (leaded fuel) was a commercial innovation competing for market adoption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a new and higher standard for ETHYL GASOLINE bearing the Ethyl emblem are being filled with an even better Ethyl Gasoline. Q The anti-knock standard and all-round quality of Ethyl have been raised still higher. For two reasons: (1) to give you more for your moncy, (2) to meet the requirements of automobiles the motor industry has brought out to take full advantage of Ethyl’s universal distribution. Q The new cars with high compression engines require fuel of Ethyl’s anti-knock stand- ard, and in turn give more power from every gallon used. Older cars find Ethyl a real economy because it prevents harmful knock, overheating and power-loss. Q The new standard widens still further Ethyl’s margin of superiority over ordinary gasoline. Though it costs oil companies more to produce this higher quality, the price of Ethyl today is less, on the average, than you paid for regular gasoline only a few years ago. Try the new standard today. Feel the difference Ethyl makes. Ethyl Gasoline Corporation, New York City, \ YOU read this, gasoline pumps throughout North America Eshyl fuid contains lead © 8..6.€. 1932 comicbooks.com