Judge, 1932-04-23 · page 4 of 36
Judge — April 23, 1932 — page 4: what you’re looking at
What you’re looking at
This is primarily a **General Electric Mazda Lamps advertisement**, not a satirical cartoon. The image shows a stylized illustration of a woman entertaining guests—serving drinks and food while positioned near a floor lamp displaying a glowing Mazda bulb. The ad's message is straightforward: proper home lighting creates a welcoming atmosphere for entertaining. The copy emphasizes that GE Mazda lamps, placed throughout the home (floor lamps, wall sconces, chandeliers), foster "friendliness" and make guests feel welcome. The ad claims these lamps represent "certified illumination, designed specifically to meet your every lighting need." This reflects mid-century advertising that connected domestic comfort and social status with consumer products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Make your guests AT HOME with light You can use the warm conviviality of light to make your guests at home, to make them feel your welcome. General Electric Mazpa lamps placed in the floor lamps, the wall plaques, the chandeliers, throughout your home will help create that atmosphere of friendliness which wise hostesses know is needed for successful entertaining. For each socket in your home there isa correct General Electric Mazpa lamp, evolved after long research by lighting engineers in General Electric laboratories. Use General Electric Mazpa lamps exclusively for they are certi- fied illumination, designed specifically to meet your every lighting need. General Electric Co., Nela Park, Cleveland, Ohio. GENERAL @ ELECTRIC MAZDA LAMPS comicbooks.com