Judge, 1932-04-23 · page 2 of 36
Judge — April 23, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or political commentary**. It promotes "The Four Horsemen's One Over One Method of Contract Bidding," a bridge instruction book by David Burnstine. The ad claims this bidding system helped "the Four Horsemen" (a famous bridge partnership) win 7 of 11 National Championships. The "Four Horsemen" appears to refer to a real, well-known bridge team of that era. The page offers the $2.75 book for $1, plus a free pocket summary. It includes a mail-order form and shows the book's cover and contents. There is no political satire or social commentary evident. This is straightforward commercial advertising for a bridge strategy book, likely from the 1930s-40s based on design and pricing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
... With the method of Contract Bidding used by the Four Horsemen in capturing 7 of the 11 National Championships, and scoring heavily overall other modern methods on evel METHOD OF Contract Bidding OR the amazingly low price of $1 | Partial List (half the price you have paid for other of Contents bridge books) you can own this new | Foreword book. It supersedes all others in the field. by PF. HAL SIMS, In it David Burnstine, analyst of “The Four r afi Horsemen,” discloses for the first time the | What the One- method that has made this team, captained Over-One Is by the famous P. Hal Sims, the most | Natural Valua- sensationally successful in the history of | (ion of Mand Contract. Original Bids . . Responses to This up-to-the-minute book presents in Original Bids detail the increasingly popular One-Over- | Doubles One method, now considered by over 85% | Defensive of the experts as the best. A book of prac- | Overcalls tical, not theoretical, Contract, every point explained with actual hands from the lead ing major tournaments. Slam Bidding ZE if you act now Paychics Tactical Bidding Summary FRE So sure are we that yo want to own this book— once you have seen it—that we will gladly send it to Luth Jou oe agpreral, "With your beak you will receive ths | Zoe sep ayes uthor 16 page Pocket Summaty—the kind which would ueually 5 voles ad With some sell for 7Se—absolutely FREE. See this book at your Director of The 7 1 hee bookstore, or mail the coupon below today. Deal Cieb sy ‘i ' WALTER J. BLACK, Ine. (Dept. 84), 171 Madison Avenue, New York, N. Y. Please send me by return mail a copy of THE FOUR HORSEMEN’S. One-Over-One METHOD of CONTRACT BIDDING. (With this book I am to receive the Pocket Summary FREE.) After $ days I will either return the book or send you $1 plus a few cents postage in full payment. In any event the Summary is to be mine free Name Wacter J. Biack, INc, Hept. $4) 171 Madison Avenue New York City, N.Y, Address City comicbooks.com