Judge, 1932-04-09 · page 2 of 36
Judge — April 9, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not satire or political commentary. It promotes "Larry: Thoughts of Youth," a 1920s bestselling book presented as an uncensored diary of a college student's frank thoughts about life, romance, and morality. The marketing emphasizes the book's transgressive appeal: Larry supposedly didn't smoke, drink, or attend church—he was athletic, irreverent, and "gloriously" lived life on his own terms. The ads mock "narrow modernists" who might disapprove. The "Praise from Critics" section uses genuine newspaper endorsements to position the book as essential reading for parents seeking to understand youth culture. The emphasis on it becoming a "national best-seller" suggests genuine commercial success the publishers capitalize on to drive further sales through the order form provided.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PRAISE FROM THE CRITICS All parents profit by his 1 all youth may n uncensored ee revelation of Se ci modern youth ette Colle: This remarkable human document consists of his letters, diary and personal philosophy—all One of the most outstanding LARRY was a student at La jlumes ever written for helping 1 their - nerson Wildes. written with no thought of publication and never revised, for he was ja Public Ledger, re. killed suddenly. Not fiction, but the true diary and letters of a modern college student— so frank, unspoiled and revealing that after Larry’s death his parents to share his thoughts with other boys and and friends were persuade girls and with all other parents, Narrow modernists may get Larry wrong because he did not smoke or drink and was active in the Y and the church. But Larry was no prig He hit hard in football, He was a leader of men, brave, gay and tole He put drunken classmates to bed and never preached at them, He his own broncho. He lived gloriously and died with his boots on. ee meas aa wughed down an “anti-necking society.” He punched cows and broke Larry was such a boy as almost all mothers and fathers want their sons to be, and we believe his story to be a document that no parent—and no son or daughter—can afford to miss. Every Mother and Father—Daughter and Son Should Read This Book AGT RES kk NOW A NATIONAL “BEST-SELLER” LARRY was published last Christmas. Little was heard of it then in literary nly the most TH- THOUGHTS OF vou columns or in bookstores. There was no ballyhoo—very few reviews casual mention in various large newspapers. But LARRY began to sell: at first k, then a few hundred. Dr, Cadman and Dr. Poling praised LARRY—over three thousand copies were sold that month. One evening Lowell Thomas mentioned LARRY on the radio; that same week The Lite only a few copies a w ary Digest de- In the month voted two pages to it. The publishers found they were out of stock. of June LARRY appeared on the national Best-Seller list, and six thousand people es record of LARRY: (Retail Bookseller) is bought a new “best-seller.” Such has been the remarkable s a story so human and appealing that this “phenomenal book now in its 6th printing (43th to 55th thousand). | | | | H The John Day Co., Dept. J, 386 Fourth Avenue, New York \ Thoughts of Youth Gentlemen: , e i Please send me ............40-- COM we cawwae xem seme Of «=! I LARRY: Thoughts of Youth, price $1.50. H with 15 \ I illustrations Enclosed please find... ......00.e0ccccecceeecoeesce cise | NaiWi@ss cess oon cpus cork game 2OE.F GO TERS HO LORS CRS BR Ee I td \ ! f Addressins sas usws san ves aug saan cers Heme ewe gens rome eH H $1.50 . | QUADAI-COLOR CO.. JAMAICA. 16 comicbooks.com