Judge, 1932-04-02 · page 2 of 36
Judge — April 2, 1932 — page 2: what you’re looking at
What you’re looking at
# Ethyl Gasoline Advertisement This is primarily a **commercial advertisement**, not political satire. The page promotes Ethyl Gasoline through comparative scenarios showing the performance difference between regular gasoline and Ethyl brand. The left illustration contrasts two viewing experiences: a "Last Row" spectator (presumably at a sporting event) versus a "Ringside" viewer—using this as a metaphor for car performance differences. Regular gasoline offers limited capability; Ethyl provides superior results. The lower vignettes depict everyday scenarios (farming, gas stations, trucks) where Ethyl's advantages manifest. The right column reinforces claims about engine efficiency and cost-effectiveness. This reflects **1920s-30s marketing**: establishing brand superiority through lifestyle imagery and practical benefits, emphasizing that Ethyl—though historically containing lead—delivered measurable performance advantages consumers valued.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ETHYL Ts MAN in the last row can see the fight, but the fellow at the ringside can enjoy it. And that is the difference in car performance mahe fp the DIFFERENCE Inside the engine of your car, between using regular gasoline and Ethyl Gasoline. Regular gasoline will give you part of the pleasure your car offers, but Ethyl will bring out its full value. And remember that you can buy Ethyl Gasoline for less, on the average, than you paid for regular gasoline a few years ago. Many teuck and L use Ethyl. The: You ore eure of value at a pump a al O©r.c.c. 19 Buy ETHYL GASOLINE |@2*2=5 comicbooks.com