Judge, 1932-02-27 · page 2 of 36
Judge — February 27, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising disguised as editorial content**—a common Judge magazine format. The headline "La Duchesse de Grand Concours" introduces a wealthy French noblewoman visiting New York, photographed sipping from what appears to be a beverage. The satirical angle mocks upper-class European affectation and American social climbing. The Duchess criticizes New York's "extravagance" while embracing "hospitality," which the text reveals means consuming Red Lion flavoring extract—a cheap, mass-market product. The irony is that she discovers inexpensive American solutions superior to European sophistication. The small building illustration depicts the Grand Concours family residence at 3294 Grand Concourse in the Bronx. Ultimately, this is **product placement** leveraging xenophobic humor about French pretension to sell cooking flavors to American homemakers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1) _f2 L / ] _Sf / la Duchesse de Grand Concours ] THINK the thing you noticed first about her was the chameleon-like splendor of hee hair—red today, blonde tomorrow. She was like a fulsome sketch by Zorn as she sat there, so lovely, so regal, so eye-filling in the over- stuffed chair of her suite. Though [knew that to hundreds of friends, she was, simply,“Babe”, I scarcely dared ask the question I had come to ask: how you like New York, w York? But certainly! Your buildings they are so handsome, your women they are so high and so— “But your extravagance, it is mad!” she interrupted herself, stamping her pretty foot. “Quelle folie that you should have the ingredients of your hospitality brought to the door by a colporteur. In my country, we have so much more of the wisdom—” “Yes,” I breathed, breathlessly. “We use the so exquisite Red Lion Flavors. For 50¢ in your money, one The magnificent of the Grand ¢ family la Duchesse was a of the Avenue B Gritschs. One little sip is a nose dive into the Fountain of Youth. Yeah, you said it.” Have you too diseov- ered that the way to in- expensive hospitality is by “making your own” with Red Lion? Simple, ga méme. One interro- gates oneself of one’s st. That grocer or drugg one having it not, one If into a furie of the most vi throws 0: until he posts his order. Or one transeribes with 4) all speed a letter to W. A. TAYLOR & CO., Inc. 12 Vestry Street New York City buys oneselfenough tofavora—row FIED LION you say, gallon?—ah, oui, gallon. They are delicious,those, IMITATION Gin, Rye, Scotch, ete. Cooking Flavors comicbooks.com