Judge, 1932-01-23 · page 2 of 36
Judge — January 23, 1932 — page 2: what you’re looking at
What you’re looking at
# Content Analysis This page is **primarily a product advertisement**, not satirical content. It promotes the Mazda Sunlight Lamp (Type S-2), an ultraviolet lighting fixture for professional offices, medical waiting rooms, barbershops, and beauty salons. The "cartoon" element is minimal—the central image is a silhouette showing various lamp fixture styles available, surrounded by small photographs demonstrating real-world applications (a doctor's waiting room, a manicure table). The advertisement emphasizes the lamp's safety, silence, and effectiveness for "mild ultra-violet" therapeutic purposes. It includes a guarantee seal and lists multiple manufacturers distributing the product. This represents early 20th-century commercial advertising in *Judge* magazine rather than political satire. UV lamps were then considered beneficial health innovations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ULTRA-VIOLET FOR PROFESSIONAL AND New Marna Sunlight Lamp v Ultra-violet in the doctor's waiting room New Mazpa Sunlight Lamp v Ultra-violet at the manicure table APPROVED GUARANTEE OF RELIABILITY This emblem is a guarantee that the Sature to whi ched has been ¢ illumination et effectivene: the Mazoa S foe the Mazos Sunlight Lamp. Abore are shown sume of the special fattures required for the use of the new Maza Sunlight Lamp (Type 5-2) BUSINESS OFFICES PECIAL wall, ceiling, and other fixtures required for the operation of the new Mazpa Sunlight Lamp (Type $-2) make inexpensive ultra-violet radiation available for doc- tors’ and dentists’ waiting-rooms, for manicure parlors, offices, barber shops, Turkish baths, and also for hotel swimming pools, indoor playgrounds and gymnasiums. Opportunity for enjoyment of the benefits of mild ultra- violet while waiting for appointments or being attended by the barber, manicurist, or beautician is appreciated by people who recognize this aid to health maintenance. ‘The Mazpa Sunlight Lamp (Type S-2) is operated at small cost, and inexpensive fixtures required for its use are obtainable in various types for the home or the office. Besides radiating ultra-violet equivalent to the best midday micsummer sunshine, this lamp furnishes excellent illu. mination. It is safe, silent and odorless. Any of the manufacturers listed here will be glad to furnish information regarding ultra-violet equipment made by him, or mail the coupon to obtain a free y of the illustrated booklet, “Ultra-Violet for Everyon: BEARDSLEE CHANDELIER MANUFACTURING CO., 216 South Jefferson St., Chicage, Minois BENJAMIN ELECTRIC MFG. CO., Des Plain BRADY MANUFACTURING COMPAKY, 565 Bast Laroed St, Detros CURTIS LIGHTING, INCORPORATED, 1123 West Jackson Blvd. Ci, DOMINION ELECTRICAL MFG. CO. ‘The New Mordo Ontario Avenue, W., Muu Sunlight Lamp THE FRINK CORPORATION, (Type S-2) 23-10 Bridge Plaza Sew ‘This lamp can be op- GENERAL ELECTRIC COMPANY, is lamp can be op- andise Department, Bridgeport, Coan, THE cow NF. GUTH COMPANY, Jefferson & Washington Aves., St. Louis, Mo, * HEALTHMASTER SUN RAY LAMP DIVISION, LIBERTY ELECTRIC CO., ‘ 20 West North Street, by nd, alight te avai ie HOLOPHANE COMPANY, INc., ore i iuromeee!° THE KAYLINE COMPANY, mewal parpoeees 600 Huron Road, Cleveland, € LIGHTOUIER COMPANY, Mroadway, New Sur. N.Y. LUMINATOR, INC., BOI Washington Hyd, Chirage, IM, THE MILLER COMPANY, Meriden, Co MOE-BRIDGES COMPANY, et) North i way, Milwaukee, Wis, S. ROBERT SCHWARTZ & BRO., 10 Varick Street, New York, NOY, THE F. W. WAKEFIELD BRASS CO., Verwilion, Ohio WESTINGHOUSE ELECTRIC AND MANUFACTURING CO., Edgewater Park, Cleveland, ¢ MAIL COUPON FOR FREE BOOKLET “Litea-Vinlet for Everyone” describes the Mazos Sunlight Lamps (Type $1 and Type S-2) and illustrates #01 inezpemive fiatures now avai pklet by mailing the coupon to Ultra-Violet, 2160 Keith Building, Cleveland, Obie. Any manufac- er listed bere will gladly send you de- re LTRA-VIOLET, 2120 Keith Bhig., Cleveland, Kindly seod me, without ela | (Please print name and address legibly.) Violet for Everyone. lei State te ee comicbooks.com