Judge, 1932-01-09 · page 2 of 36
Judge — January 9, 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily **advertising content**, not satire or political commentary. The page promotes Ethyl Gasoline, a fuel additive product from the Ethyl Gasoline Corporation (Chrysler Building, New York City). The ad argues that while regular gasoline may save "pennies" at purchase, Ethyl Gasoline saves "dollars" through engine efficiency—reducing wear-and-tear, improving performance, and decreasing maintenance needs. The copy claims buyers will notice improved car "performance" and "pleasure" immediately. The page contains no political figures or satirical commentary. It's a straightforward product advertisement using comparative claims typical of 1920s-30s consumer marketing. The brand logo and call-to-action ("Buy ETHYL GASOLINE") dominate the lower portion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HERE ARE two ways to save money on gasoline. One is to buy regular-price gas. The other is to buy Ethyl Gaso- line. The difference is that regular gas may save you pennies at the time of purchase, but the Ethyl Gasoline saves you dollars in the operation of your car, With Ethyl, you save on the engine wear-and-tear that cuts down car life and trade-in value. You save wear-and- tear on yourself by having a more pow- You save by less frequent carbon removal. erful, more responsive engine. You save by getting more of the power out of each gallon of fuel that you buy. After all, it’s the power you get out of gasoline—the way each gallon makes your car run—that is the real measure of value. More people today are buying Ethyl than bought it in the most prosperous times. The extra cost averages only about a dollar a month and the saving is more than that. Start using Ethyl in your car tomor- row and watch the saving for just one month. The difference in the perform- ance of your car—the pleasure and convenience of using Ethyl—will start immediately. Ethyl Gasoline Corpo- ration, Chrysler Bldg., New York City. Buy ETHYL GASOLINE comicbooks.com