Judge, 1932-01-02 · page 8 of 36
Judge — January 2, 1932 — page 8: what you’re looking at
What you’re looking at
# "More Boons for Housewives" by Chet Shafer This satirical article mocks the "International No-Got Corporation," a fictional company claiming to sell "boons" (benefits/products) to housewives. The piece ridicules corporate marketing schemes targeting women. The cartoon strip on the left depicts a Wall Street crash scenario where "boon" products fail spectacularly—satirizing how investor enthusiasm leads to market collapse. The accompanying text references the 1920s boom period and the subsequent market downturn, noting absurdly high birth rates of "1,081½ boons per housewife per annum." The illustration on the right shows a storefront (Tiffany & Co.) with women shopping, further mocking consumer culture and the aggressive marketing of dubious "solutions" to housewives. The satire targets both corporate hype and women's consumer vulnerability during this economic period.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE More Boons for Housewives By Chet Shafer President International No-Got Corporation H AVING completed its debt-assimila- tion program, the International No-Got Corporation (which recently moved its offices overnight from Bry- ant Park to the steps of No, 1 Wall Street) now announces the inaugura- tion of its Remedial-Measures and Forward-Steps Department. This department will be chiefly concerned with basic, underlying fac- tors, and its first move will be an effort to replenish an impoverished nation with more boons for house- wives. Where, its leaders ask, are the bountiful boons of yesteryear? From the Sub-Glottal, Pre-Coolidge Boom Days of 1924 through to the Palpitant’ Pyloric Period of 1929 boons to housewives were so plentiful that alarmists, using the 7- for- mation, deemed them a menace. Sta- tistics gathered in a chip basket by No-Got undercover men show that the birth rate of high-grade, irresistible boons during bumper 1.081% boons per house num. An alert housewife could pick up any magazine and learn of some amazing new boon that could be ac- quired on a time-payment basis and a mother’s maiden name. In those days the boon-builders used to bat out boons with a beautiful abandon; the sort of boons no natural- born boon-buyer could resist. There was, for instance, the Non-Backfiring Egg-Beater with a belt attachment that would rock the baby’s cradle, the Nonpareil Pie-Crust Pleater ant Tucker, the Apex Overhead Sprinkler for Watering Potted Plants, and the Kittredge Combination Dish-Wash- ing, Back-Scratching and Gin-Mixing Brush. All pure quill boons, mind you. No culls! No shoddies! ut, when somebody pulled the plug on Wall Street and the low moan of the commitment-holders swept through bog and fen, the boon boys faded completely. An adjusted index of activity for the fiscal year ending comicbooks.com