Judge, 1931-12-19 · page 4 of 36
Judge — December 19, 1931 — page 4: what you’re looking at
What you’re looking at
# Analysis This is **not a cartoon or satire page** — it's a **full-page automobile advertisement** for Stutz Motor Cars, appearing in Judge magazine (circa 1932). The ad addresses skepticism about Stutz's announcement of three new car lines. It defensively argues that while the automotive industry showed "admirable calm" to this news, Stutz cars deserve recognition from knowledgeable enthusiasts who understand the brand's engineering heritage and financial resilience through the Depression. The three car illustrations on the right showcase the new 1932 models. The text emphasizes Stutz's survival through "previous depressions" and superior engineering, attempting to position the brand as prestigious despite limited market excitement. This reflects Depression-era marketing: reassuring both consumers and investors of company stability while claiming quality and exclusivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NO GENERAL Excrrement WAS CAUSED BY OUR ANNOUNCING new Srurz lines Last month we announced three new lines ‘To date, none of our salesrooms has oring crowds of new car prospects. n stormed by clam- The automotive industry, as a whole, has taken the news with admirable calm. The streets of the with brand-new, sl n't blossomed overn utz cars. untry he ng 1932 etory is still large and resourceful enough to take all orders received. In other words, new Stutz automobiles are of interest to only a small proport motoring public. But to Those Who Know What Stutz has been in the Past; and What Stutz Promises for the Future, We Say This: —the three new lines announced last month are the finest cars ever built by Stutz —their basic engineering was worked out by a group of the foremost engineers in this country —they are produced in a plant with lower overhead than any other in the industry —they than th —they are built by a company that has fought through previous depressions and has emerged stronger after each are better cars—in performance, beauty and safety— ir 1931 predecessors, yet they sell for less money —they are produced under the dire: group of America’s trialists, controlling ct supervision of a nost eminent businessmen and indus- 2 per cent of Stutz stock —they will always be constructed for—and sold to—that group of individualists in this country, numbering in the thousands, not the millions—those men and women who know good cars, who love good cars; who choose a car as they would a personal possession—by the way it appeals to them; not the way it appeals to the multitude. For them Stutz is made; for them Stutz will continue to be made, and improved and beautified. STUTZ went ahead in 1931, and STUTZ for 1932 The most Unusual Car in the World: DV.32, the first stock car employi double’ overhead camshaft pr than $10,000. ‘Thirty 1 the new Stutz and guaranteed 3,695 to $8,095, the world, ‘The res eight. Redu jer last ntas much as $900 standard we A perfe tz Safety features, each priced at $1620, f.0. b. fac Sturz Motor Can Company or Asentca, Inc. Indianapolis, Indiana STUTZ is going ahead in 1932! comicbooks.com