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Judge, 1931-12-19 · page 2 of 36

Judge — December 19, 1931 — page 2: what you’re looking at

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Judge — December 19, 1931 — page 2: Judge, 1931-12-19

What you’re looking at

# Analysis of "Larry: Thoughts of Youth" Advertisement This page is primarily a **book advertisement**, not political satire. It promotes "Larry: Thoughts of Youth," reportedly a bestselling collection of letters and diary entries from a Lafayette College student who died suddenly. The marketing copy emphasizes Larry's appeal to parents and youth: he was "brave, gay and tolerant," didn't smoke or drink excessively, and represented an idealized model son. The book became unexpectedly popular, reaching bestseller status. The silhouette illustration shows a young man on horseback riding into sunset—a romantic image of American youth and adventure. The advertisement targets parents specifically, marketing the book as wholesome reading material that celebrates youthful idealism while avoiding moral controversy.

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LARRY 36th to 45th thousand The Critics say: “All parents and all youth may profit by his story."—The Literary Digest. ‘This departed college boy un- consciously penned) an epic when he scratched in his diary nearly ten years ago.”— Brooklyn Ci “One of the most outstanding volumes ever written for help- ing parents understand their children.” — Harry — Emerson Wildes, Philadelphia Public Ledger @ “A clear-thinking, rugged op- timist, imbued with an enthu- siastic love of living." —New York Sun. e “A thoroughly sterling work expounding the life of a fine upstanding American youth of magnificent. promise."—Dr. S Parkes Cadman. “One of the finest and clearest revelations of the essential spirit of youth that I know— like a fresh, clear breeze— genius of insight—expression —friendship.” — Dean Luther A Weigle, Yale University TH- Larry rode into the sunset --never to return and a new “Best Seller” was born... LARRY was a student at Lafayette College. This remarkable human document consists of his letters, diary and personal philosophy—all written with no thought of publication and never revised, for he was killed suddenly. Not fiction, but the true diary and letters of a modern college student— so frank, unspoiled and revealing that after Larry’s death his parents and friends were persuaded to share his thoughts with other boys and girls and with all other parents. Narrow modernists may get Larry wrong because he did not smoke or drink and was tive in the Y and the church. But Larry was no prig. He hit hard in football. He a leader of men, brave, gay and tolerant. He put drunken classmates to bed and never preached at them. He laughed down an “anti-necking society.” He punched cows and broke his own bronco. He lived gloriously and died with his boots on. Larry was such a boy as almost all mothers and fathers want their sons to be, and we believe his story to be a document that no parent —and no son or daughter — can afford to miss. Every Mother and Father—Daughter and Son Should Read This Book LARRY: THOUGHTS OF YOUTH LARRY was published last Christmas. Little was heard of it then in literary columns or in bookstores. There was no ballyhoo—very few reviews—only the most casual mention in various large newspapers. But LARRY began to sell: at first only a few copies a week, then a few hundred. Dr. Cadman and Dr. Poling praised LARRY—over three thousand copies were sold that month. One evening Lowell Thomas mentioned LARRY on the radio; that same week The Literary Digest de- voted two pages to it. The publishers found they were out of st In the month of June LARRY appeared on the national Best Seller list, and six thousand people bought a new “best seller.” Such has been the remarkable sales record of LARRY: a story so human and appealing that this “phenomenal book” (Retail Bookseller) is now in its Sth printing (36th to 45th thousand). eee -----------} The John Day Co., Dept. J, 386 Fourth Avenue, New York Gentlemen: Please send me seas sow oe COP! LARRY: Thoughts of Youth, price $1.25 Enclosed please find ... Name... Address....... comicbooks.com