Judge, 1931-12-05 · page 4 of 36
Judge — December 5, 1931 — page 4: what you’re looking at
What you’re looking at
# Analysis This is primarily a **General Electric Mazda Lamps advertisement**, not political satire. The page shows stylized illustrations of well-dressed people at a social gathering, with the tagline "LIGHT UP... and be gay." The ad argues that proper lighting—specifically GE Mazda brand bulbs—enhances home entertainment and party atmospheres. It claims correct lighting makes games like backgammon and bridge "more fun" and creates the right "cherry atmosphere" for socializing. The word "gay" here uses its mid-20th century meaning: cheerful or lighthearted. The advertisement is selling the idea that quality electric lighting improves one's social life and entertaining abilities. This reflects the era's marketing of modern electric home conveniences as essential to successful, pleasant living.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ET General Electric t the ty into your parties. They pro- Mazpa parkle of : the cheery atmosphere that puts your guests in the party mood. Light makes animation, It szest togames. Backgammon, bridge, pingpong or any other game is more fun when played under the correct light that Gen- eral Electric Maza lamps pro- r every socket in your is the correct lamp, evolved in the research labora- tories of General Electric. You can be sure of getting it by lo ing for the GE. monogram and the mark Mazpa on the tip of the bulb. General Electric Com- pany, Nela Park, Cleveland, Ohio. GENERAL @ ELECTRIC MAZDA LAMPS Hear the "G-E. CIRCLE”. .the woman's cluh-of-the-air , every week-day but Saturday... over N..B.C. coast-to-coast network of $4 stations, at twetre, n Usy every at $250 P.M., E.S.T., with the world’s Amest voices singing the world’s f comicbooks.com