Judge, 1931-12-05 · page 2 of 36
Judge — December 5, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising copy**, not political satire. It promotes Golden Book Magazine's new handy 6-by-9-inch format, launched in their August issue. The advertisement uses marketing language typical of early 20th-century literary magazines, emphasizing exclusivity and sophistication. It positions Golden Book as curating rare, high-quality literature for educated readers who appreciate obscure works unavailable in mass-market publications. The only visual element is a photograph showing the magazine's new compact size in a hand, plus an image of the magazine's cover. The text's somewhat condescending tone toward "mass indifference" and emphasis on "blood in its arteries" reflects period attitudes about literary elitism—the magazine appeals to those who consider themselves above ordinary readers. This is primarily a subscription solicitation, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
New Handy size for GOLDEN BOOK Magazine wins public fancy With the August number, Golden Book appeared in a con- venient book size. New and sales jumped unbelievably, and renewal orders have increased six-fold. It looks as though Golden Book has taken its logical— and permanent—format. Golden Book is the same unique magazine treat, merely compressed into a handy 6 by 9 inch size. But instead of less editorial matter, there is slightly more. The thrill of finding a Now, in its appropriate size, we realize how many people appreciate this kind of literature little-known masterpiece Now—you can slip Golden Book in your pocket or overnight bag—hold it in one hand—read it without finger fatigue. of libraries and on the rear shelves of old f | } Hiwixe in dusty coz bookstores, are thousands of rare and un ne usual pieces of literature—stories, essays Stories you remember plays, and works so out-of-the-ordinary that they defy classification. Mass_indiffere ce —and talk about and literary over-production keep them in seclusion, Golden Book has not suspended the But Golden Book is not edited for the . : gold standard! It continues to discover mass. One of the golden pleasures of read- and collect only the finest artistic mas- azine these ing this unique m exquisite out-of-the-way pieces of crafts- terpieces of pure gold—rich, enduring manship, dug up at great pains for those tales of adventure, love, and social who enjoy them but haven't time to explore pleasantries — full-fleshed plays, and the obscure byways of literature. comic too—and all manner of sparkling gems from the homeliest to the most THINK TWICE BEFORE YOU ACT! exotic. Only one law governs the selection of material for Golden Book: it must be out of the ordinary. i If you think Golden Book is just another story " 3 ‘ e a hii J . irae Golden Book is the rare wine of magazines. Only | magazine—frankly, you will not be interested in it. . i : . time and skill can produce it. Only the finest of all If your brain cells beat in tune with subway wheels ié is A ° tee . nan ages “makes the grade.” Our own testing laboratory and “confessions” literature, you will be disappointed. : A ; rejects everything tha If you would like to spend a dollar to see what place, is superficial, dry, or common- Our board of governors accepts only writing Golden Book really is, the coupon is for you. that has genuine blood in its arteries. J12531 GOLDEN BOOK MAGAZINE, 55 Fifth Ave, New York, N. Y Gentlemen: Put me down for six issues of the new Golden Book, and send a bill for $1. This obligates me to be my own judge. A yearly subscription makes an ideal Christma: to a lover of good literature. We send free a hand- some Christmas card announcing the gift. Name Street Address City and State O Check here if you wish to order for one year at regular subscription price of $3 comicbooks.com