Judge — November 21, 1931 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Square this with what you /ear ... what you read ... what you Zeleve INOW AD AYS you read and hear every kind of thing about cigarettes. But when you try to square some of it with your own common-sense and ex- perience, a lot of it just doesn’t *‘square’’! What smokers want to know about a cigarette is, ““How good is it?’” And when it comes to that, cigarettes are just as good and just as pure as the materials from which they're made. In making Chesterfield, we use only riper, milder, sweeter-tasting tobaccos—the best that money can buy—and pure cigarette paper—the purest that can be made. Our chemists rigidly test for cleanliness and purity all materials used in the manufacture of Chesterfield. In our factories even the air is washed, and changed every 4% minutes. Everything that goes into Chesterfield is the best that money can buy or that science knows about. “Good .. . they’ve got to be good,’’ we say about CHESTERFIELD—and we mean it! And that’s something you can square with everything you’ve ever read, or heard—or know—about this good cigarette! © 1931, Ticcerr & Mytrs Tosacco Co. comicbooks.com