Judge, 1931-11-14 · page 2 of 36
Judge — November 14, 1931 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It's a full-page ad for Ethyl Gasoline from the Ethyl Gasoline Corporation (New York City), likely from around 1931 based on the copyright mark visible. The centerpiece is an illustration of a **sailfish leaping dramatically**, used as a metaphor for power and control. The ad copy compares the "perfect power" of a sailfish's controlled leap to gasoline enhanced with Ethyl fluid additive, which supposedly prevents engine knock, overheating, and uneven combustion. The small left sidebar references winter driving conditions, suggesting this ran during colder months. The Ethyl logo and circular badge appear as branding elements. This represents early automotive advertising using nature imagery to market fuel additives as performance enhancers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BEST FOR WINTER, TOO— ‘The leaping, racing fight of the sailfish is a breath- Ethyl Gasoline sold during winter is J, quick-starting gasoline plus ‘i 7 thgursiee Ethyl Buid aad fer taking display of power under perfect control. To put driving in snow and slush, Like your- If, Ethyl changes coats to suit the 7 . 5 sedis bilaghag oat Voor car'€ best the power of gasoline under control, leading oil refin- performance every day of the year. ers add Ethyl fluid. This prevents the uneven explo- sions that cause power-waste, knock and overheating. It controls combustion, so that power is delivered to the pistons with a smoothly increasing pressure that brings out the best performance of any car. emt wed tm Ethyl Paid ts lead Try it. Ethyl Gasoline Corporation, New York City. Oxc.c.igt ETHYL GASOLINE comicbooks.com