Judge, 1931-10-24 · page 2 of 36
Judge — October 24, 1931 — page 2: what you’re looking at
What you’re looking at
# Stutz Motor Car Advertisement This page is primarily a **advertisement for Stutz automobiles**, not political satire. It uses humor to market the brand to an elite audience. The ad employs reverse psychology: it lists ten reasons *not* to buy a Stutz (obscurity, expense, unfamiliarity), then pivots to argue that if you're "one out of ten"—someone wealthy, discerning, and adventurous—a Stutz is perfect for you. The copy emphasizes exclusivity and performance: Stutz cars are rare, custom-built, fast, safe, and fun. It boasts about Stutz's heritage (twenty years making "unusual cars") and claims superiority in stock car records and production-to-sales ratios. The small illustration shows a vintage roadster near a mansion, reinforcing the luxury positioning. This targets Judge's affluent readers as aspirational buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
irs 10 to I YOU WOULDN'T THINK OF BUYING A Srurz | | Why should you buy one? @ = you don’t see a lot of them perhaps none of your friends has one the chances are that you have never even driven one it’s probably just an automobile name to you we don’t spend a lot of money on advertising our sales force is just a drop in the bucket compared with that of the volume production companies you've never heard anything against it but when it’s time to buy, other cars occur to you first you would rather spend your automobile money more conventionally It’s ten to one, if you’re buying a car, it won't be Stutz. \ | But if you’re “one out of ten” e one who knows a good automobile, one who can afford a good automobile, one j who loves a good automobile, this is the Stutz appeal e STUTZ sells more cars in ‘Tuxedo Park, N. Y. (Pop. 2,606) than in the whole state of Nebraska | e STUTZ sells more custom-built cars in proportion to its production than any | other company (excepting Rolls Royce and Duesenberg) 5 e STUTZ holds stock car records that have never been equaled @ STUTZ has been making unusual cars for more than twenty years @ STUTZ is one of the fastest stock cars in the world e@ STUTZ is the safest car in the world | @ anda STUTZ is such fun to drive! e How about your trying a STUTZ? | | { } NOW SHOWING —The New Stutz DV.32, the first stock car under $10,000 employing the dual valve, double overhead camshaft principle. The New Stutz Bearcat (sports roadster of the new DV 32 line) guaranteed 100 miles per hour, STUTZ MOTOR CAR COMPANY OF AMERICA, IN INDIANAPOLIS, INDIANA Ee om em 4 em comicbooks.com