Judge, 1931-10-17 · page 4 of 36
Judge — October 17, 1931 — page 4: what you’re looking at
What you’re looking at
# Analysis of Probak Blades Advertisement This is primarily a **commercial advertisement**, not political satire. The page promotes Probak razor blades with the headline "Smiling millions told their friends." The image shows **five men in suits and hats** (typical 1920s-30s business attire) apparently discussing or recommending the product to one another. The caption suggests this represents word-of-mouth marketing—satisfied customers spreading positive news about the blades. The ad emphasizes the product's features: shock-absorbing construction, automatic manufacturing, and uniformity. It includes a money-back guarantee and pricing ($1 for 10, 50¢ for 5). The small product image at bottom shows the Probak blade package and razor. This appears to be standard advertising copy leveraging social proof and peer recommendation as a marketing strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Smiling millions told their riends revelation —told their friends. Boosters everywhere passed the good news along. A contagious smile of shaving satisfaction swept the world. Shock-absorber construction, automatic machine manufacture and absolute uniformity are advantages guarantee. Get quick shaves—smooth as velvet—the finest you ever had—or return the package to your dealer and get your money —$1 for 10, 50¢ for 5. For Gillette and Probak Razor comicbooks.com