Judge, 1931-10-17 · page 2 of 36
Judge — October 17, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising** for Ethyl Gasoline, not satire or political commentary. The illustration shows a great heron with a long, flexible neck striking at prey in marsh grass. The ad uses the heron's controlled neck flexibility as a metaphor for the gasoline's combustion control. Just as the heron's "power in his long, serpentine neck is perfectly controlled," Ethyl Gasoline controls fuel combustion through added Ethyl fluid, preventing engine problems like "stumbling explosions" and "knock." The "Here's flexibility" headline reinforces this parallel between animal physiology and mechanical performance. This is a creative marketing approach from the Ethyl Gasoline Corporation of New York City, using nature imagery to convey technical product benefits to automobile owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
( CICS ‘4 | WHE great heron is almost as quick as the fast- est snake in striking at his prey. The power in his long, serpentine neck is perfectly control- led. To control the power in gasoline, oil refiners add Ethyl fluid. This prevents the stumbling ex- plosions that cause power-waste, harmful knock and overheating. It controls combustion, deliver- ing power with a smoothly increasing pressure that brings out the best performance of your car, and gives real economy in the long run. Try CF Cr etre, Comvo™ The actice ingredient used in Ethyl fluid is lead. it! Ethyl Gasoline Corporation, New York City. ETHYL GASOLI rrr NE comicbooks.com