Judge — October 3, 1931 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Don’t Rasp Your Throat With Harsh Irritants “Reach for a LUCKY instead” Consider Your Mews Ihe The great Lord Tennyson in a beautiful poem refers to a woman's Adam's Apple as “The warm white apple of her throat.” Consider your Adam's Apple. Touch it—your Adam's Apple—That is your Yarynx — your voice box —it contains your vocal chords. When you consider your Adam's Apple you are considering your throat—your vocal chords. Protect the delicate tissues within your throot. Be careful in your choice of cigarettes. Don't rasp your throat with harsh irritants! Reach for a LUCKY instead. Here in America LUCKY STRIKE Is the only cigarette which brings you the added benefit of the exclusive “TOASTING” Process, which Includes the use of modern. Ultra Violet Rays. It is this exclusive process that expels cer- tain harsh irritants present In all raw tobaccos. These expelled irritants are sold to manufac- turers of chemical compounds. They are not Present in your LUCKY STRIKE. And so we say “Consider your Adam's Apple.” “It’s toasted” Including the use of Ultra Violet Rays Sunshine Mellows — Heat Purifies Your Throat Protection — against irritation — against cough