Judge, 1931-09-26 · page 4 of 40
Judge — September 26, 1931 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **General Electric advertisement for Mazda Lamps**, not political satire. The headline "You can't BID cards you can't SEE" uses a card-playing reference to promote proper lighting for home use. The image shows a man's face in profile, partially shadowed, illustrating the advertisement's point: poor lighting creates shadows that obscure details—just as inadequate light makes playing cards difficult to read. The ad argues that General Electric's Mazda lamps provide "good lighting" necessary for various household activities. While published in *Judge* magazine (known for satire), this particular page functions as commercial advertising rather than political or social commentary. The "satire" is purely commercial—a clever visual pun about visibility and product utility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ou can’t BID cards you can’t SEE It’s no use being an expert, if poor light ‘makes you head your Hearts with the ace of D ds. When playing cards you need the benefit of good lighting—light from General Electric Mazpa* lamps. There is a proper General Electric Mazoa lamp for every purpose, developed and tested for that purpose in General ic laboratories and there should of them in your home to vidual illumination for ne. Your dealer in Mazpa lamps will be glad to assist you in the selection of the proper lamps. When you buy ral Electric Mazpa lamps—the GEnuine Mazpa *Mazpa—the mark of a research service. GENERAL @ ELECTRIC MAZDA LAMPS lamps—you are making a wise in- vestment in the maintenance of vision. National Lamp Works of Gen- eral Electric Company, Nela Park, Cleveland, Ohio. comicbooks.com