Judge, 1931-09-19 · page 2 of 36
Judge — September 19, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satire or political commentary. The "Lightning Getaway" illustration shows an antelope in mid-leap, used as a metaphor for speed and control. The ad compares the antelope's natural ability to "control" its powerful legs to what Ethyl gasoline supposedly does for engines. Just as nature gave the antelope perfect leg control, Ethyl fluid allegedly controls gasoline combustion, preventing "knock and overheating" and delivering smooth power. The comparison is purely **commercial rhetoric** — using an animal metaphor to sell a fuel additive by associating it with natural perfection and power. There is no political satire or social commentary present. This reflects 1920s advertising techniques emphasizing technological solutions to mechanical problems.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The antelope is the fastest animal on earth. Nature taught him to control the power in those perfect legs. But nature was not so kind to gasoline. Inside the engine, it wastes power | j | ] | | / | } | - in uneven’ explosions that cause harmful | knock and overheating. That is why leading i oil refiners add Ethyl fluid to their good gasoline. It controls combustion; delivers power with asmoothly increasing pressure that brings The active material used in | Ml ad T, . } “comceawe™ out the best performance of any car. Try it! { Ethyl fluid is lead. Ethyl Gasoline Corporation, New York City. £.6.€.198 i) ETHYL GASOLINE | comicbooks.com