Judge, 1931-08-29 · page 2 of 36
Judge — August 29, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **not a cartoon or satirical content** — it's a straightforward automobile advertisement, not a satirical piece. Judge magazine frequently included paid advertisements alongside humor content. The ad promotes Auburn's new 7-passenger sedan priced at $1,195. The copy emphasizes Auburn's market leadership ("leadership imposes responsibilities") and positions the car as a quality competitor to other popular makes. It highlights specifications: 136-inch wheelbase, 98 horsepower, and capacity for nine people. The two interior photos at top show the car's spacious seating. The lower illustration displays the sedan's sleek profile. This appears to be from the late 1920s or early 1930s based on the car's design and price point. The advertisement simply aims to convince Judge readers that Auburn offers superior value in the luxury sedan market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wew 7-PASSENGER SEDAN - 4/95 Leadership imposes responsibilities. When buyers express preference for one make of car, so marked as they are showing for the new Auburn Straight Eights, the public is entitled to expect even more from Auburn. To deserve this confidence and to meet the need fora large, fine seven passenger car, Auburn introduces a new Sedan. It has 136’ wheelbase, 98 horsepower motor and seating capacity for nine people. You are invited to compare its construc- tion, refinements, roominess, comfort and performance. We believe this car at $1195 offers incomparable value. POWERED BY LYCOMING Thecar illustrated above isthe 7-Passenger Sedan. Silent-Constant Mesh in standard models. All Custom Models Include Free Wheeling Custom models 8-98A: S-passenger, 2<door Brougham $1145; Business Man's Coupe $1195; Convertible Cabriolet $1245; 4<door Full Sedan $1195; Convertible Phaeton Sedan $1345; 7-pasenger Sedan $1395. All Custom Models include Free Wheeling. Standard models 8-98: S-passenger, 2<door Brougham $945; 4-door Full Sedan $995; Convertible Cabriolet $1045; Convertible Phaeton Sedan $1145; Business Man's Coupe $995; 7-passenger Sedan $1195. All prices f.0.b. factory. Equipment other than standard, and wire wheels, at extra cost. AUBURN AUTOMOBILE COMPANY, AUBURN, INDIANA. Prices subject to change without notice. comicbooks.com