Judge — August 1, 1931 — page 17: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

4 JUDGE The New Slant he: , boys, I called We are facing a tough time just now and it’s up to all of us to put on the old thinking cap and figure out a brand-new wrinkle that will sell our product. We « t sit back any longer and blame our profit loss on the de pression, Sales have dropped 'way be you all in » today to discuss conditions, low par, and unless we do something | drastic, and do it quickly, [im warn ing you that there will be a lot of new advertising men behind apple-boxes next winter. Now, Georg °, let’s hear stion is that we point out il effects of our product i on the humerus bone; imagine our | slogan. chief, ‘Give a Thought to | Your Humerus, why, it will wow ] them on the billboards | “That's a thought, ] it isn’t ex Swanson ieorge, altho’ y new. How about you, “Well... times are hard.” “Why not treat our stuff with When It Rains Tie rain is raining all around, And that is cause for cheer; it brings out many things, hikers disappear. American Tragedy: When the chap who is always patting himself on the back gets sunburned. Modern simile: Sold like hot books. to-helium rays, thus ensuring a salty flavor?" We could do that, but it doesn’t strike the note I want. It’s got to be something quite original, What peerage do you think, Horowit I “Mr. Spencer, | hesitate to suggest DA R - my idea because it is so radical. Al- D1. — though it may seem too daring in your [ RODUC rs eyes at first, I m sure tha the proper campaign and fir hacking, n % | it will put our product up with the——" “AML right, cut the rr you have in mind Ml our product without a Cello- | phane wrapper!” Boys, we are made! Horowitz, | your salary is doubled. Send up the head of the shipping department and What's the the whole sales for This idea is the newest thing in months. From now on watch our smoke. Come on men, let's go!” —R. D. “Oh, yeah?” comicbooks.com