Judge — June 20, 1931 — page 4: what you’re looking at

What you’re looking at

# Probak Blades Advertisement This page is primarily a **commercial advertisement**, not satirical content. It promotes Probak razor blades with the tagline "First choice of the locker-room jury." The ad features photographs of men in what appears to be a locker room setting, presumably depicting athletes or soldiers. The marketing strategy emphasizes product approval through peer endorsement—the "locker-room jury" represents everyday male users vouching for the blade's quality. The copy highlights technical features: "double-edge, double-service blade," shock-absorber construction, and automatic manufacturing by Henry J. Gaisman's inventions. The money-back guarantee ("Get far better shaves or your dealer will refund your money") was a common sales tactic. This reflects early-to-mid 20th century masculine marketing targeting competitive male bonding and practical performance claims rather than luxury appeal.