Judge, 1931-06-13 · page 7 of 36
Judge — June 13, 1931 — page 7: what you’re looking at
What you’re looking at
# Judge Magazine Page Analysis This page contains three distinct pieces of satire: 1. **"Keep Kissable"** (top): A billboard advertisement parody mocking summer resort marketing, showing a couple in a canoe. The satire targets how resorts advertise romantic getaways. 2. **"Going, Going, Gone!"** (left): A classified ad-style satire listing wives for exchange or sale, with specific "models" and their features (age, appearance, cooking ability). This grotesque humor mocks both marriage and the commodification of women—reflecting 1910s-era attitudes, though presented as absurd. 3. **"Maid—Don't yer worry madam"** (right): Shows a maid amid chaos and destruction, reassuring her employer she hasn't hurt anything. The visual irony—surrounding wreckage contradicting her words—satirizes incompetent household help and employer-servant relations. The overall theme critiques consumer culture, marital attitudes, and domestic life of the era through exaggerated, darkly comedic scenarios.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Summer Resort Ad Writer’s Credo (Apology to Mr. Nathan, No. 9) TT! one ambition of the average American's life is to sleep under ket in mid-summer, at all’s fair in love and war and also at Lily Lake (or Mount Pleas- ant). keep kissabl % po soe Eats Go oon lca gentle breezes are wafted. That the American business man tests out the distance to the station from his summer resort hotel by throwing a stone. That Dante had New York in the summer time in mind when he wrote the Inferno, That summer resort patrons never have children, only kiddies. That at summer resorts one never cats lunch, but partakes of an excel- lent cuisine. That Wordsworth and Keats could have made good in a really big way writing summer resort Going, Going, Gone! ° ‘Pine practice of exchanging wives, according to recent press items, is becoming more popular each day. If it continues its present rate of in- crease, a 1941 want ad section will probably look like this: Wife, 36, pekingese thrown in, for what have you? Wife, 32, good appearance, but hags continuously; might pay some cash difference. Bride, 18, pretty; will trade for wife with east three years’ cook ing experience; more for home than clothes or money. Wife, 26, beautiful blonde; com- pletely equipped with jewels, 1941 tyle clothes, permanent wa ete, In excellent health, talks good, looks xood, is good. Make me an offer; positively no blondes considered. Wife, 49, for one 18, Wife, 38, good at clubs, bridge, matinees, and all forms of social di- version; can serve prepared food; for exchange, must stay on place days. M ied men! Dissatistied with your 000,000 cash for wives! We pay mortgages on home, furniture, car, ete. All types, ages, i i tion, wanted. Also offe i bar- gains, brides, matrons, ete. We handle divorce, remarriage, all other details Now is the time; must be seen to be appreciated. Come in tod. Or phone and our representative will call with photos, full particulars, prices, ete. Marriage Brokers, Inc. —Brook Branwave Maiw—Don'’t yer worry madam—I ain’t hurt one bit, comicbooks.com