Judge — May 23, 1931 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

wv r 00% ack FEEL the difference .». WEAR the difference TASTE THE DIFFERENCES Like an oasis in the dusty desert of dried tobacco, the new Camel Humidor Pack brings you the joy of fine quality cigarettes in prime mild condition. Now, wherever you go, you can always be sure of getting a fresh, throat-easy cigarette when you demand Camels. It’s easy to tell the difference. Your sense of touch detects it as you roll a cigarette between your fingers. Dry tobacco is stiff and crumbly, Camels are full bodied and pliant. Even your ear can tell the difference. For a dried out cigarette crackles when you roll it. But the real test is taste and taste is causing a great nation-wide switch of men and women alike to Camels in the scientific new Humidor Pack. As you draw in that fragrant, mild, cool smoke, redolent with the luxury of fine Turkish and mellow Domestic leaves, only then do you realize the full importance of this new Humidor Pack. For scorched or dried tobacco is brash and taste- less and its smoke is unkindly hot to the tongue and throat. If you are a Camel smoker you have already noticed the improvement the new Humidor Pack makes in this your favorite cigarette. If you don’t smoke Camels, try them for just one day to sce how much you're missing. After you've known the mildness and joy of a really fresh ciga- rette, switch back if you can. R. J. REYNOLDS TOBACCO COMPANY, Winston-Salem, N.C. It is the mark of a considerate hostess, by means of the Humidor Pack, to "Serve a fresh cigarette.” Buy Camels by the carton—this cigarette will re- main fresh in your bome and office © 1931, B,J, Reynolds Tobacco Company comicbooks.com