Judge, 1931-05-23 · page 2 of 36
Judge — May 23, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising for "Intimate Guides"** published by The John Day Company, not political satire. The illustrated header shows a couple at the "Lobster Palace" nightclub with the caption "The Lure of Pleasure, or The First False Step"—a moralistic framing device. The ad copy sarcastically positions these guides as protective literature for "unwary maidens" and "hesitant males" who might otherwise stray morally. The actual books advertised are dining guides (New York, Chicago) and a travel guide ("The Bon Voyage Book"), positioned as practical necessities rather than scandalous material. The humor relies on the pretense that these seemingly innocent guidebooks require moral justification—a tongue-in-cheek comment on contemporary prudishness and marketing tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE LURE °F PLEASURE, OR THE FIRST FALSE STEP. here, gentle reader, was the original “intimate guide” . and today danger lurks but around the corner, and may ‘‘cause you from the proper path to fall.” To protect the un- wary maiden and to guide the hesitant male, the publishers have prepared these “intimate guides” for those misguided mortals who would know how to do things—and in a nice way, of course. Mat DINING IN NEW YORK ALL ABOUT NEW YORK : by Rian James by Rian James The famous guide to the best of New York’s The authoritative guide to the real New restaurants. “You simply must buy, bor- York—a necessity for the native and the row or steal this book.”’—Harry Salpeter. visitor. With decorations and maps—and Srd_ printing. $2.50 a foreword by OGDEN NASH. $2.50 DINING IN CHICAGO THE BON VOYAGE BOOK by John Drury by ‘Old Salt’ A lively gastronomical directory for those Are you going to Europe—do you know who would dine in “the winds * There one who is? Then you must have this book. are many intimate chapters, and a fore- Here is the lowdown on life at sea, with a word by CARL SANDBURG. $2.50 diary, tipping scale, etc.—and in a gay Published in June. binding. $1.75 THE John Day INTIMATE GUIDES THE JOHN DAY COMPANY 386 Fourth Avenue, New York City . Gentleme Please send me copies of the following books: -DINING IN NEW YORK; ....ALL bs ABOUT NEW YORK; DINING IN CHICAGO; THE BON VOYAGE BOOK Tenclose Name............ Address comicbooks.com