Judge, 1931-05-09 · page 7 of 36
Judge — May 9, 1931 — page 7: what you’re looking at
What you’re looking at
# Analysis This page from *Judge* magazine contains commentary and cartoons criticizing radio advertising. **"One Moment, Please"** defends radio listeners against intrusive ads, noting that the Aunt Sally Superior Horseradish Company limits its advertising to just seven words—a barely-concealed joke about how minimal this protection truly is. **"Criticism"** mocks radio's general degradation, suggesting that "practically any sound can now be insulted on the radio" and expressing hope that "some day we even hope to hear music." The top cartoon depicts a gas explosion from a radio broadcast, captioned "I'll bet this'll be on next month's bill!"—satirizing unexpected radio-related costs. The bottom cartoon shows a man examining his lawn for damage, titled "The touch of a vanished hand"—likely referencing radio's invasive presence even in private spaces.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One Moment, Please “ Paes of the radio audience: 1 Aunt Sally Superior Horse Company, sponsoring this prog for your enjoyment, does not believe that radio listeners want their con- certs interrupted by long advertising innouncements. Therefore, the makers of Aunt Sally Superior Horseradish will not delay this program more than . few moments. They appreciate the fact that you are more interested in the next number than in the excellent qualities of Aunt Sally Superior Horseradish. And since the beginning of its weekly broadcasts the Aunt Sally Superior Horseradish Company Las felt that in giving you an hour of music it is accomplishing more than by taking up your time telling you about Aunt Sally Superior Horseradish. If vou will listen closely you will find that the Aunt Sally Superior Horse radish Company uses only seven words in its radio advertising announcement. And those words are: ‘Aunt Sally Su perior Horseradish Really Is Supe- rior.” The next selection by the Aunt Sally Superior Horseradish Company will be a selection of Victor Herbert favorites, played for you by the Aunt Sally Superior Horseradish Orches- tra.” —Cuerr Jounson Criticism Xb practically any sound can now be imitated on the radio. Some day we even hope to hear music. It's a good plan nowadays for a king always to have some tucked way for a non-reigny day. Anyhow, Alfonso’s better off than Victor Emanuel. Nobody knows whether he’s abdicated or not. “The touch of a vanished hand.” 5 comicbooks.com